Digital AM - Target Media, Google TV, FT, plus The Wall > Twitter ramps up ad targets

NEWS Target Media boosts digital division By Sara Kimberley, 21-May-10, 10:58 LONDON - Target Media has promoted Mary Bond to head of digital, as part of plans to grow its digital billings by 15% in the next year. Search giant targets television industry with Google TV By Staff, 21-May-10, 09:30 SAN FRANCISCO - Google has unveiled its Google TV offering, which transports internet services including access to the vast archive of programmes available online into the television-viewing experience. FT becomes first major publisher to withdraw from ABCe By Arif Durrani, 21-May-10, 09:00 LONDON - The Financial Times has become the first national newspaper to withdraw from the monthly online audit conducted by Audit Bureau of Circulations. Trading Places (21 May): This week's people moves in advertising, marketing and media By Staff, 21-May-10, 09:08 LONDON - P&G's top digital marketer Emma Jenkins (pictured) departs while Matt Hill steps in at Heinz UK, as Brand Republic rounds up the moves in advertising, digital, marketing and media. Advertisement Study: U.K. Retailers Fight Inbox Clutter to Keep Brands Top of Mind Email inboxes are more crowded than ever. So, ensuring your messages stand out and are highly relevant is crucial.   See how the top 100 U.K. retailers are addressing these challenges.  Download your copy of this study today! ALSO IN THE NEWS Virgin expected to announce return to video games By David Barros, 20-May-10, 16:20 Android sales rising faster than Apple's By Sara Kimberley, 20-May-10, 16:00 P&G's top digital marketer departs By Gareth Jones, 20-May-10, 14:15 THE WALL BLOG Twitter plans to have hundreds advertisers using promoted tweets by Q4 A few more details slipping out about Twitter’s advertising plans, it says it will have hundreds of advertisers... 80% of in-house PRs don?t get social media Most in-house PR professionals (80%) are failing to integrate digital and social media into their communications strategies, according... Average number of social networking ?friends? 195 Consumers are increasingly conscious of the information they place on social networking sites with 81% indicating that they... LATEST BLOG ENTRIES Is social media forcing us to be proper marketeers? By Saman Mansourpour / Brand Republic I read an interesting article on Mashable recently about which department “owns” social media. My hope was that if we answered that... The seven pillars of consumer decision-making By Alan Mitchell / Brand Republic     Fast forward a few years to a time when the consumer value of better decisions, as distinct from ?better products and services?... Staff and customer retention: two halves of the same whole? By Stephen Haighton / Brand Republic The financial services industry in the UK has a long history of poor customer service and nowhere is this more apparent than in the insurance... *Pop* Goes the Event By Lisa Devaney / Brand Republic Working in public relations, I encounter a lot of event producers, or get involved promoting everything from conferences to company parties, and a... OCKHAM'S RAZOR By Dave Trott / Brand Republic   William of Ockham was a priest in Yorkshire in the 13th Century. At the end of the middle ages he constantly taught a principal which became... Media Buys are an Insurance Policy for Creative Agencies By Chris Quigley / Brand Republic Everybody likes to think their viral creative are going to go viral without any kind of push ? but here?s the bottom line: Summary: How... Snow Patrol & Guinness ? a brand partnership made in hell By Chris Reed / Brand Republic Oh My God! I had to look twice! Snow Patrol have teamed up with Guinness to create a brand partnership. The overriding question would be why would... 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