Thursday 27 May 2010

DM Bulletin from Brand Republic - Townshend quits Rapier, COI cuts, 23red, Royal Mail

Brand Republic Direct Marketing Bulletin In association with Royal Mail

NEWS

Townshend... new agency

Townshend quits Rapier to launch start-up

By Matt Williams, 27-May-10, 08:00

LONDON - John Townshend, the creative partner of Rapier, has quit to launch his own agency start-up. Townshend, who has worked at Rapier for more than 15 years, will officially open the doors of the new venture in the autumn.

Change4Life... under threat

Health to bear brunt of first COI cuts

By Our Parliamentary Correspondent, 27-May-10, 08:00

LONDON - The Change4Life, anti-smoking and alcohol abuse campaigns could be permanently scrapped as part of the Government's planned curbs on advertising, according to Westminster sources.

Tom Huxtable: 23red's new managing director

23red poaches CHI director Tom Huxtable

By Ben Bold, 27-May-10, 11:45

LONDON - Integrated marketing agency 23red has poached CHI & Partners business director Tom Huxtable and made him managing director.

Royal Mail: revamped its national change-of-address offering

Royal Mail overhauls its change-of-address data

By Ben Bold, 27-May-10, 14:35

LONDON - Royal Mail has revamped its National Change-of-Address (NCOA) offering by expanding the service to incorporate more responsive data.

Waitrose hamper pack

CREATIVE STRATEGY - Has the death of direct mail been exaggerated?

By Simon S Kershaw, 27-May-10, 14:25

In this post-digital age, the former darling of the direct marketing ball, mail, now sits forlorn with a blank dance card, writes Simon S Kershaw.

ALSO IN THE NEWS

Boots explores opening up Advantage Card to other retailers

By Joe Thomas, 24-May-10, 12:45

Rapp Edinburgh wins place on Standard Life roster

By Daniel Farey-Jones, 24-May-10, 12:00

IAB backs OFT behavioural targeting review

By Sara Kimberley, 25-May-10, 16:05

Initiative hires Bentall to boost direct offering

By Mark Banham, 27-May-10, 14:05

Sun Life to target younger audience with new products

By Alex Brownsell, 21-May-10, 08:46

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