Wednesday, 5 May 2010

Digital PM - I-level, NME, Bmi, Nielsen

Brand Republic Digital PM Bulletin In association with Brand Republic

NEWS

Walmsley: co-founded i-Level in 1999

I-level placed into administration

By Arif Durrani And Rich Sutcliffe, 05-May-10, 12:50

LONDON - I-level, the digital media agency led by co-founder Andrew Walmsley and group chief executive Stephen Rust, has fallen into administration today.

NME Breakthrough: social media platform sponsored by BlackBerry

NME launches music-themed social media community

By Sara Kimberley, 05-May-10, 14:25

LONDON - Music magazine NME is taking on MySpace by launching a social media platform that will allow bands and individuals to create profiles to showcase their music.

Bmi: expanding social media presence

Bmi launches social media strategy as part of marketing overhaul

By Alex Brownsell, 05-May-10, 14:10

LONDON - Airline brand bmi is to expand its presence on social media platforms, as the parent company Lufthansa looks to overhaul its marketing strategy.

Nielsen: Bradford takes vice-president role in European online division

Nielsen hires former AOL sales strategy director Bradford

By Sara Kimberley, 05-May-10, 15:51

LONDON - The Nielsen Company has appointed former AOL Europe director of insights and sales strategy, Andrew Bradford, to the role of vice-president of client consulting, media, for its European online division.

Gordon Brown: rousing speech

Last-minute digital surge for Labour as Brown is hit on YouTube

By Staff, 05-May-10, 15:35

LONDON - The Labour Party has received a last-minute online boost as a "barnstorming" speech by Gordon Brown on Monday became the most-watched video on YouTube in the UK.

ALSO IN THE NEWS

Pringles lampoons social media addicts

By Andrew Mccormick, 05-May-10, 08:41

Peugeot digital campaign asks drivers to create their own ads

By Alex Brownsell, 05-May-10, 11:44

Guardian loses digital leader Waldman to LoveFilm

By Arif Durrani, 05-May-10, 09:41

Community

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