Thursday 20 May 2010

Digital PM - P&G marketer leaves, Android sales, Umbro, Filofax, Virgin

Brand Republic Digital PM Bulletin In association with Brand Republic

NEWS

Jenkins has championed digital marketing at P&G

P&G's top digital marketer departs

By Gareth Jones, 20-May-10, 14:15

LONDON - P&G UK's associate director of new marketing models and e-commerce Emma Jenkins is leaving the FMCG giant to launch her own company.

Google Nexus One: Android sales beating Apple OS

Android sales rising faster than Apple's

By Sara Kimberley, 20-May-10, 16:00

LONDON - Sales of Google's Android operating system have increased five-fold in the first quarter of this year, faster growth than Apple's iPhone OS, according to figures published today.

Umbro 'I'm In': supporting England 2018 bid

Umbro signs up for England World Cup hosting bid

By John Reynolds, 20-May-10, 15:38

LONDON - England football team sponsor Umbro has signed up as an official partner of the country's bid for the 2018 World Cup and is supporting it with a viral campaign featuring celebrities.

Filofax: 'very loyal customer base'

Filofax pursues retention with email and social media drive

By Sara Kimberley, 20-May-10, 11:54

LONDON - Filofax is investing in email and social media as part of a retention-based marketing strategy to boost customer loyalty online and in-store.

Virgin Games: Virgin to re-enter gaming market

Virgin expected to announce return to video games

By David Barros, 20-May-10, 16:20

LONDON - Virgin Group is expected to announce its re-entry into the video games market at next month's E3 video game exhibition in Los Angeles.

ALSO IN THE NEWS

Isobar to roll out network rebrand

By Maisie Mccabe, 20-May-10, 11:00

Harris named UM's EMEA digital head

By Mark Banham, 20-May-10, 11:05

Clients attack agency profits in ISBA report

Ian Darby, 20-May-10, 08:00

SeeSaw launches pay-per-view premium service

By Mark Banham, 20-May-10, 08:53

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