Wednesday, 5 May 2010

Marketing Daily - Toyota, P&G, Virgin Holidays, Pringles, VisitBritain

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Breaking news from Marketing
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Breaking news from Marketing May 2010
 
Latest News
 
Toyota employees to feature in £20m brand-rescue campaign
Alex Brownsell,
05 May 2010
 

LONDON - Toyota is launching a £20m pan-European ad campaign showcasing its...

Toyota is preparing a marketing blitz
 
 
Procter & Gamble 'to back' London 2012
John Reynolds,
05 May 2010
 

LONDON - Procter and Gamble (P&G) is in talks to become an...

P&G: considering Olympic sponsorship
 
 
Virgin Holidays unveils 'Rockstar Service' drive
Alex Brownsell,
05 May 2010
 

LONDON - Virgin Holidays is rolling out a marketing drive based on...

Virgin Holidays claims to offer 'rockstar service'
 
 
Pringles lampoons social media addicts
Andrew McCormick,
05 May 2010
 

LONDON - Pringles is promoting its 'sharing' positioning with a light-hearted campaign...

Pringles: lampooning social media addicts
 
 
VisitBritain strives for 'emotional' connection
Alex Brownsell,
05 May 2010
 

LONDON - VisitBritain is looking to instil a greater 'emotional' appeal in...

VisitBritain is looking for 'an emotional connection'
 
 
Is procurement killing marketing creativity?
Suzy Bashford,
05 May 2010
 

Those who deride this business function have overlooked its ability to motivate...

Is procurement killing marketing creativity?
 
 
Npower ads to star England captain Strauss
Alex Brownsell,
05 May 2010
 

LONDON - Npower has hired England cri­cket captain Andrew Strauss to front...

Npower has signed-up Andrew Strauss
 
 
Diageo to run first marketing drive for Grand Marnier
Gemma Charles,
05 May 2010
 

LONDON - Diageo is to run its first ad campaign for Grand...

Diageo is backing Grand Marnier
 
 
Simple overhauls baby range to increase share
Alex Brownsell,
05 May 2010
 

LONDON - Simple is preparing to take on market-leader Johnson & Johnson...

Simple: overhauling range of products
 
 
 
Also in the News
 
I-level placed into administration
Arif Durrani and Rich Sutcliffe,
05 May 2010
 
Argos runs 'truck' push to tie in with World Cup
Joe Thomas,
05 May 2010
 
SC Johnson hires Jedward to Shake n' Vac
John Reynolds,
04 May 2010
 
Boots replaces M&S as most reputable UK company
Joe Thomas,
05 May 2010
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
Marketing's fabulous opportunity
Alan Mitchell
 

    In 1943, Thomas Watson, Chairman of IBM, predicted that at best “there may be” a world...

 
 
i-level pays a painful price for taking on £32m debt to fund founder sell-out
BOB WILLOTT
 

The collapse of i-level provides a stark warning to all those who believe that selling out to private equity investors...

 
 
Finally, Celebrities in Online Ads
Jack Wallington
 

If you read this blog you'll know that I've written a number of times about the lack of celebrity use...

 
 
Kevin Lygo leaves Channel 4; more moves to follow
Jeremy Lee
 

So the fall-out from the round of new TV chief executives has begun and it is no great surprise that...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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