Thursday 13 May 2010

Breaking news from Brand Republic - Govt ad cuts, BA, Everything Everywhere, MoS, plus full Rajar coverage

Brand Republic Daily Bulletin

NEWS

Con-Lib coalition: planning to cut ad budget

New Government plots instant ad cuts

By Staff, 13-May-10, 08:00

LONDON - Government spending on advertising looks certain to be cut by the new Conservative-Liberal Democrat coalition, Tory sources said yesterday.

Willie Walsh: BA chief executive

British Airways prepares marketing response to fresh strikes

By Alex Brownsell, 13-May-10, 08:30

LONDON - British Airways (BA) is once more planning a raft of social media activity in a drive to maintain consumer support ahead of the planned 20-day strike by cabin crew staff.

Steven Day: agencies under review

Everything Everywhere to review agencies

By Sara Kimberley, 13-May-10, 00:01

LONDON - Everything Everywhere, the new umbrella company for Orange and T-Mobile, is going to review its agency arrangements amid redundancies in the marketing departments.

Associated Newspapers plots strategy shift for Mail on Sunday

By Staff, 12-May-10, 17:15

LONDON - Associated Newspapers has moved the £4m advertising account for the Mail on Sunday into M&C Saatchi ahead of plans to increase marketing support across its newspaper portfolio.

Commercial DAB listening reached 15.1% during Q1

RAJAR Q1: Commercial radio loses share to BBC but widens reach

By Daniel Farey-Jones, 13-May-10, 00:01

LONDON - Commercial radio's share of listening has slipped in the first three months of the year, but still achieved its widest reach since 2002, boosted by DAB take-up, according to the latest quarterly Rajar figures.

ALSO IN THE NEWS

RAJAR Q1 2010: Chris Evans achieves biggest UK radio show of the last decade

By Arif Durrani, 13-May-10, 09:32

RAJAR Q1 2010: Classic FM is only national commercial station to hit high note

By Maisie Mccabe, 13-May-10, 00:01

RAJAR Q1 2010: Almost a quarter of listeners tune into digital radio

By Arif Durrani, 13-May-10, 00:01

McCann London lands Body Shop account

By Matt Williams, 13-May-10, 08:00

Travel industry launches campaign to combat volcano ash fears

By Alex Brownsell, 13-May-10, 09:00

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