Tuesday 11 May 2010

Campaign Daily Fix - EDF ad review, Paddy Power, Kraft, Radio awards

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Campaign Daily Fix
 
11 May 2010  
Latest News
EDF: rethinking marketing strategy
EDF rethinks 'green' ad strategy
Alex Brownsell, 11 May 2010

LONDON - EDF, the French utilities company, is reviewing its sustainability-led marketing strategy.

 
Paddy Power: ad features blind footballers
ASA investigates Paddy Power ad after 400 complaints
Anne Cassidy, 11 May 2010

LONDON - The ASA has launched a formal investigation into a Paddy Power ad featuring a team of blind footballers, after it received 400 complaints.

 
Cadbury: Kraft consoidates its US media-buying duties
Kraft consolidates $120m Cadbury US media buying into Publicis
Anne Cassidy, 11 May 2010

LONDON - Kraft has consolidated its $120m US media-buying duties for its Cadbury brands into Publicis Groupe.

 
95.8 Capital FM: gold award for best entertainment programme
Commercial radio wins 12 Sony gold awards
Maisie McCabe, 11 May 2010

LONDON - The commercial radio industry won three of five stations of the year awards and 12 gold awards at the 2010 Sony Radio Academy Awards last night.

 
L to R: Kirsty Barnes, Belinda Stacey and Katie Treggiden
WACL lends support to new mentoring group
Matt Williams, 11 May 2010

LONDON - A networking club that aims to provide professional support for younger women within the advertising industry will launch tomorrow.

 
 
Also in the News
Clear Channel Outdoor revenues get currency boost
Daniel Farey-Jones, 11 May 2010
Lastminute.com launches online TV channel
Alex Brownsell, 11 May 2010
Asda appoints Andy Clarke as chief executive
Joe Thomas, 11 May 2010
 
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Latest Work
Three 'the network' by Glue London
3 'the network' by Glue London
10 May 2010

Three has launched a new campaign focussing on the efficiency of its network.

 
Carlsberg 'team talk' by Saatchi & Saatchi
Carlsberg 'team talk' by Saatchi & Saatchi
10 May 2010

Carlsberg has launched a star-studded World Cup ad to promote its status as the official beer of the England football team.

 
'violence against women' by BETC EURO RSCG
Collectif de lutte contre les violences faites aux femmes 'violence against women' by BETC Euro RSCG
10 May 2010

French organisation, Collectif de lutte contre les violences faites aux femmes, has launched a campaign to appeal to silent witnesses of domestic violence to come forward.

 
More Work
 
Blogs
Latest Blog Entries
Another fine mess
steve henry

I've been blogging for the Guardian about the election, from a position of almost total ignorance. But I don't feel...

CHOICE ARCHITECTURE
Dave Trott

Rory Sutherland gave me a brilliant example of choice architecture. At a school in the USA, the girls in their...

Big capital injection to strengthen balance sheet of merged LBi and Bigmouthmedia
BOB WILLOTT

Documents describing the merger of LBi International with Bigmouthmedia into a more substantial digital marketing and technology consultancy confirm how...

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