Friday, 21 May 2010

Campaign Daily Fix - Mars, The Sun, Daily Mirror, Arena, OgilvyOne

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Campaign Daily Fix
 
21 May 2010  
Latest News
BBDO takes Uncle Ben's global account in Mars consolidation
BBDO takes Uncle Ben's global account in Mars consolidation
Daniel Farey-Jones, 20 May 2010

LONDON - BBDO has been appointed as the global advertising agency for Uncle Ben's as part of brand owner Mars' ongoing consolidation of creative duties.

 
Terry Venables sings The Sun's World Cup anthem on top of the O2
The Sun to launch Venables World Cup single
Joe Thomas, 21 May 2010

LONDON - The Sun is to launch its cover of 'If I Can Dream', sung by Terry Venables, as a single in time for this summer's World Cup tournament, in...

 
Daily Mirror: Geoff Hurst stars in TV ad
Sir Geoff Hurst pitches up for Mirror campaign
Daniel Farey-Jones, 21 May 2010

LONDON - The Daily Mirror has lined up 1966 World Cup hero Sir Geoff Hurst to star in a Top Trumps England Legends ad campaign, which breaks tonight.

 
Arena BLM becomes Arena Media
BLM name to disappear after 20 years
Ian Darby, 20 May 2010

LONDON - Havas is rebranding its Arena BLM media agency operation in a move that will see the disappearance of the BLM name after 20 years in the market.

 
Ross Keenleyside joins OgilvyOne
OgilvyOne appoints Ross Keenleyside as its new creative partner
Matt Williams, 20 May 2010

LONDON - OgilvyOne has appointed Ross Keenleyside as its new creative partner.

 
 
Also in the News
British Airways slumps to record annual losses
Alex Brownsell, 21 May 2010
FT becomes first major publisher to withdraw from ABCe
Arif Durrani, 21 May 2010
Carlsberg signs up for Euro 2012
Gemma Charles, 21 May 2010
 
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Latest Work
Freeview 'tiny streaker' by 18 Feet & Rising
Freeview 'tiny streaker' by 18 Feet & Rising
20 May 2010

A tiny bearded streaker stars in a £12 million Freeview HD campaign promoting its World Cup coverage.

 
Boots 'Sex and the City 2' by Mother
Boots 'Sex and the City 2' by Mother
19 May 2010

Mother has launched its 'Sex and the City 2' ad celebrating its commercial partnership with Boots.

 
3M Post-it 'don't forget your friends' by Profero
Post-It 'don't forget your friends' by Profero
18 May 2010

Giant Post-It note posters will be displayed around London to celebrate Post-It's 30th birthday.

 
More Work
 
Blogs
Latest Blog Entries
Outdoor ad industry to feel regulator's heat
Ian Darby

While the regulators are swarming all over the TV ad market, it was announced this morning that the outdoor ad business...

A tale of two monkeys
steve henry

  Opening a new pack of PG Tips the other day, I was just tussling with that annoying cardboard circle...

Scamp's back; this time he's in print.
Lolly and Nat

"As a child, I used to sing advertising jingles in the playground. My dad sold advertising space for The Sunday...

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