Thursday, 6 May 2010

Marketing Daily - Election, The Army, Morrisons, Kopparberg, Boots

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Breaking news from Marketing
In association with
Breaking news from Marketing May 2010
 
Latest News
 
Tories occupy YouTube as Labour opts for mobile and social media
Gemma Charles,
06 May 2010
 

LONDON - The Conservative Party has booked a heavyweight ad takeover of...

YouTube: Conservative election ad on homepage
 
 
The Army courts controversy with ad campaign launch during purdah
Gemma Charles,
06 May 2010
 

LONDON - The Taxpayers' Alliance has called into question the Army's decision...

Army ad: new campaign draws fire
 
 
Morrisons' sales growth slows
Joe Thomas,
06 May 2010
 

LONDON - Morrisons has reported first quarter like-for-like sales growth of 0.8%,...

Morrisons: record numbers of customers
 
 
Kopparberg positions as alternative cider with music-themed campaign
Alex Brownsell,
06 May 2010
 

LONDON - Swedish pear cider brand Kopparberg is rolling out an alternative...

Kopparberg: music-themed ad campaign
 
 
Boots partners with Sex and the City 2
Joe Thomas,
06 May 2010
 

LONDON - Boots UK has signed up as the official health and...

Sex and the City 2: Boots signs up as official partner
 
 
Samsung and Swindon Town begin search for budding football star
Matt Williams,
06 May 2010
 

LONDON - Samsung and Swindon Town have joined forces to launch a...

Swindon Town: Samsung extends its affiliation
 
 
Museum of London relaunches with ad campaign
Alex Brownsell,
06 May 2010
 

LONDON - The Museum of London is launching its biggest marketing campaign...

Museum of London: £20m marketing campaign unveiled
 
 
 
Also in the News
 
Compeed signs up Velocity Sports & Entertainment
Joe Thomas,
06 May 2010
 
Ex-Global marketer takes Miroma role
Anne Cassidy,
06 May 2010
 
Kraft calls UK media review
Anne Cassidy,
06 May 2010
 
Channel 4 begins wholesale review of sales division
Maisie McCabe,
05 May 2010
 
HMDG dropped from This Water account ahead of biggest marketing push
Joe Thomas,
05 May 2010
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
Is this the end for i-level?
Ian Darby
 

Yesterday's news that i-level has gone into administration was sad and slightly surprising given the rumours that it was about...

 
 
Marketing's fabulous opportunity
Alan Mitchell
 

    In 1943, Thomas Watson, Chairman of IBM, predicted that at best “there may be” a world...

 
 
Driving customers in-store
Dak Liyanearachchi
 

While retailers continue to push multichannel solutions to grow online sales, ‘brick and mortar’ retailers need to also find alternative...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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