Wednesday, 19 May 2010

Marketing Daily - RSA, Guinness, M&S, Cornetto

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Breaking news from Marketing
 
Breaking news from Marketing May 2010
 
Latest News
 
RSA celebrates 300th anniversary with SFW-created ads
Alex Brownsell,
19 May 2010
 

LONDON - RSA is rolling out a series of ads to promote...

RSA celebrates 300th anniversary with SFW-created ads
 
 
Guinness ties up with Snow Patrol
Sara Kimberley,
19 May 2010
 

LONDON - Guinness has struck the first ever brand partnership with leading...

Snow Patrol: Guinness tour partnership
 
 
M&S signs up '66 World Cup heroes
Alex Brownsell,
19 May 2010
 

LONDON - Marks & Spencer is rolling out an ad campaign for...

M&S launch 1966 campaign
 
 
Unilever readies support for Cornetto
John Reynolds,
19 May 2010
 

LONDON - Unilever is gearing up for a major push for its...

Unilever readies support for Cornetto
 
 
Andrew Walmsley on Digital: Connecting the dots
Andrew Walmsley,
19 May 2010
 

LONDON - The data we generate by using electronic devices and the...

Andrew Walmsley on Digital: Connecting the dots
 
 
Everything to everyone?
David Tiltman,
18 May 2010
 

LONDON - The corporate entity housing Orange and T-Mobile now has a...

Everything to everyone?
 
 
Tweenage angst
Suzy Bashford,
19 May 2010
 

Today's teens are as misunderstood by marketers as they are by their...

Tweenage angst
 
 
Ford introduces US consumers to the Fiesta
Alex Brownsell,
19 May 2010
 

LONDON - Ford has launched a major through-the-line ad campaign introducing its...

Ford introduces US consumers to the Fiesta
 
 
The Guardian launches mini freesheet in London
John Reynolds,
19 May 2010
 

The Guardian is undertaking a major sampling exercise in London, and for...

Guardian: free newspaper sampling in London
 
 
 
Also in the News
 
The Marketing Society Forum - Do consumers care more about price than they do about provenance?
Staff,
19 May 2010
 
BR Video: Consumers prefer to buy British
Daniel Farey-Jones,
19 May 2010
 
Vice teams up with Intel to showcase technology in art
David Barros,
19 May 2010
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
That's Asda Price
Ian Moore
 

We all (I think) like to get on the supermarkets' case - they're such a bunch of rotters to most...

 
 
Getting passed Scylla and Charybdis
Alan Mitchell
 

  According to Greek legend, any sailors wanting to pass through the Straits of Messina would have to face the...

 
 
Has Facebook dropped off the Cool Wall?
CHRIS BARRACLOUGH
 

Dark clouds are gathering over Facebook's empire. There was a reluctance to respond to calls for a "panic button"...

 
 
Ashes to Ashes to ashes
Jeremy Lee
 

The BBC's Ashes to Ashes (and even more so its forerunner Life on Mars ) will probably be looked back...

 
 
How glue helped the Green Party win Brighton Pavilion
Andrew McCormick
 

Here's an insight into a successful political campaign. The Green Party's two big aims for the general election were to...

 
 
ITV still has work to do
Ian Darby
 

With depressing predictability ITV's new chief executive Adam Crozier this week laid into CRR. Perhaps ITV will one day...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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