Thursday, 6 May 2010

Digital AM - Was this the internet election?, Albion, Glue, TMG

Brand Republic Digital AM Bulletin In association with Brand Republic

NEWS

Election special: ten media moments of the 2010 campaign

By Gordon Macmillan And Rich Sutcliffe, 06-May-10, 10:59

LONDON - From airbrushing and bigotgate to Murdoch and Mumsnet, in ten easy steps. Brand Republic rounds up the media moments from this year's general election campaign.

YouTube: Conservative election ad on homepage

Tories occupy YouTube as Labour opts for mobile and social media

By Gemma Charles, 06-May-10, 08:00

LONDON - The Conservative Party has booked a heavyweight ad takeover of the YouTube homepage in a last-minute bid to get its message out to millions of voters, while Labour has focused on mobilising its core supporter base.

Sherlock Holmes?film was used to promote UK locations

Albion becomes digital lead on Visit Britain

By Matt Williams, 06-May-10, 09:57

LONDON - VisitBritain, the tourism agency, has appointed Albion as the lead strategic agency for its global digital account.

Birds Eye?three-month pitch process

Birds Eye puts Glue in charge of digital

By Matt Williams, 06-May-10, 11:16

LONDON - The frozen-food retailer Birds Eye has handed its consolidated UK digital advertising account to Glue London.

Will Lewis: leaving TMG

Will Lewis to leave the Telegraph in 'mutual decision'

By Arif Durrani, 05-May-10, 22:10

London - Will Lewis, the editor in chief and digital managing director of Telegraph Media Group is parting company with the publisher in a "mutual decision" following frustration with his top-secret new digital enterprise based in Euston, according to sources.

ALSO IN THE NEWS

I-level placed into administration

By Arif Durrani And Rich Sutcliffe, 05-May-10, 12:50

NME launches music-themed social media community

By Sara Kimberley, 05-May-10, 14:25

Bmi launches social media strategy as part of marketing overhaul

By Alex Brownsell, 05-May-10, 14:10

THE WALL BLOG

iPad UX Needs Consideration When it Comes to Ecommerce Design

I’ve been thinking about how the iPad is going to impact the world of ecommerce, and since managing...

News Corp hints at cross-media paywall

News Corporation is to unveil an ?innovative subscription model? next month, which could combine a number of cross-media...

Will Twitter?s advertisers be severely let down?

As a dot com veteran of more than a decade, my views on Twitter are somewhat skewed by...

Community

LATEST BLOG ENTRIES

Is this the end for i-level?

By Ian Darby / Brand Republic

Yesterday's news that i-level has gone into administration was sad and slightly surprising given the rumours that it was about to clinch a deal with...

Amsterdam?s Creative Lounge has a BUG Infestation

By Sarah Taylor / Brand Republic

This month, the VEA (Dutch Association of Advertising Agencies) and VCP (Dutch Association of Commercial Producers) bring BUG from London to...

Plus ca change

By Ian Moore / Brand Republic

So - I've put £50 on the outcome; on the nose indeed. If you've read my last couple of posts (thanks) you'll know my marketer's instinct warns me...

Taking your eye off the ball?

By Ben Hughes / Brand Republic

If you?re a snooker fan you will be aware that Neil Robertson beat Graeme Dott 18-13 in the early hours of Tuesday morning, becoming the first...

i-level pays a painful price for taking on £32m debt to fund founder sell-out

By Bob Willott / Brand Republic

The collapse of i-level provides a stark warning to all those who believe that selling out to private equity investors at top dollar will provide...

Politicians may express a desire for transparency, but when it comes to advertising...?Rules, what rules?'

By Red Yellow Blue / Brand Republic

The appointment of M&C Saatchi by the Conservative Party to steer the party's and David Cameron's advertising made for an intriguing start to...

Asking people to explain what they think is useless

By Sue Unerman / Brand Republic

    ( Source: www.ucl.ac.uk/news/news-articles/0805/08052704 ) Call me inerudite if you will, but until last week I had no idea...

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