Thursday, 13 May 2010

DM Bulletin from Brand Republic

Brand Republic Direct Marketing Bulletin In association with Royal Mail

NEWS

The Economist...has recently handled DM in-house

The Economist hands direct marketing business to TCA

By Matt Williams, 13-May-10, 11:39

LONDON - The current affairs magazine The Economist has appointed The Communications Agency to handle its direct marketing.

Experian: joint venture with Sky

Sky and Experian form database marketing joint venture

By Daniel Farey-Jones, 12-May-10, 11:30

LONDON - Experian is to hive off its hosted database services business into a joint venture that will be controlled by its longstanding client Sky.

Cigna...has three core businesses in Europe

Cigna calls review for DRTV ad drive

By Anne Cassidy, 13-May-10, 11:53

LONDON - Cigna, the US health insurer, is reviewing its media planning and buying in Europe.

Laithwaites: aiming to increase online sales

Laithwaites Wine hires Underwired to eCRM account

By Alex Brownsell, 12-May-10, 15:00

LONDON - Independent wine merchant Laithwaites Wine has hired eCRM specialist agency Underwired Amaze to help improve its relationship with customers though digital channels.

Lib Dem mailing

CREATIVE STRATEGY - Could DM be a vote-winner?

By Simon S Kershaw, 13-May-10, 11:25

If only MPs had put as much imagination into their campaign marketing as their expenses claims and Mad Cap'n Tom's manifesto, sighs Simon Kershaw.

ALSO IN THE NEWS

Orange/T-Mobile agencies put on alert

By Sara Kimberley, 12-May-10, 08:00

European Commission slams Facebook privacy changes

By Anne Cassidy, 13-May-10, 10:59

OgilvyOne scoops integrated Bupa account

By Matt Williams, 06-May-10, 11:31

EHS 4D wins BBC customer relationship task

By Matt Williams, 06-May-10, 10:34

Agencies line up for Ikea DM business

By Matt Williams, 06-May-10, 08:00

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