|  | NEWS |  |  | By Matt Williams, 13-May-10, 11:39 LONDON - The current affairs magazine The Economist has appointed The Communications Agency to handle its direct marketing. |  | By Daniel Farey-Jones, 12-May-10, 11:30 LONDON - Experian is to hive off its hosted database services business into a joint venture that will be controlled by its longstanding client Sky. |  | By Anne Cassidy, 13-May-10, 11:53 LONDON - Cigna, the US health insurer, is reviewing its media planning and buying in Europe. |  | By Alex Brownsell, 12-May-10, 15:00 LONDON - Independent wine merchant Laithwaites Wine has hired eCRM specialist agency Underwired Amaze to help improve its relationship with customers though digital channels. |  | By Simon S Kershaw, 13-May-10, 11:25 If only MPs had put as much imagination into their campaign marketing as their expenses claims and Mad Cap'n Tom's manifesto, sighs Simon Kershaw. | |  |  | ALSO IN THE NEWS |  | By Sara Kimberley, 12-May-10, 08:00 | By Anne Cassidy, 13-May-10, 10:59 | By Matt Williams, 06-May-10, 11:31 | By Matt Williams, 06-May-10, 10:34 | By Matt Williams, 06-May-10, 08:00 | |  |  | LATEST BLOG ENTRIES By Stuart Aitken / Brand Republic As David Cameron stepped inside No 10 last night, the Labour Party website was unable to accept new members - and instead posted a message stating:... | By Justin Hunt / Brand Republic The approach that Facebook is taking to user privacy has prompted calls from some high profile users to leave the platform and create more open and... | By Bob Willott / Brand Republic AIM listed The Mission Marketing Group has successfully completed the capital reorganisation announced last month (see Mission pays price for... | By Gordon Macmillan / Brand Republic Labour Party leadership frontrunner David Miliband MP is preparing to launch an ambitious online campaign capitalising on social media and blogger... | By Chris Barraclough / Brand Republic The election campaign - all that advertising, the spin, the direct marketing, the gimmicks, the stunts - made little or no difference. 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