Monday, 10 May 2010

Campaign Daily Fix - Publicis, Carlsberg, Election ads, La Senza

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Campaign Daily Fix
 
10 May 2010  
Latest News
Maurice Levy: chairman and chief executive of Publicis Groupe
Publicis buys back 3.8% stake from Dentsu for €217.5m
Daniel Farey-Jones, 10 May 2010

LONDON - Dentsu has sold a quarter of its shares in Publicis back to the company for €217.5m, in a transaction which allows it to retain its 15% voting rights.

 
Carlsberg: launched celebrity-studded ad campaign
Legends deliver team talk in Carlsberg World Cup ad
Matt Williams, 10 May 2010

LONDON - Carlsberg has launched a star-studded World Cup ad to promote its status as the official beer of the England football team.

 
Fair Votes Now: ad in The Times
Political ads live on beyond election as pressure group targets Clegg
Matt Williams, 10 May 2010

LONDON - A pressure group supporting proportional representation has reacted quickly by rolling out a national press ad urging the Liberal Democrat leader Nick Clegg to stick to his demands...

 
La Senza: Euro RSCG London to handle reetailer's outdoor advertising work
Euro RSCG picks up La Senza outdoor brief
Matt Williams, 07 May 2010

LONDON - La Senza, the lingerie retailer, has appointed Euro RSCG London to handle its print and outdoor advertising work.

 
IHobo: app is aimed at young, affluent donors
Publicis London launches iHobo app to raise homeless awareness
Anne Cassidy, 10 May 2010

LONDON - iPhone users can download their own homeless person with a new app called iHobo.

 
 
Also in the News
British Airways price fixing trial collapses
Alex Brownsell, 10 May 2010
ShortList to unveil new look on Thursday
John Reynolds, 10 May 2010
Apple opens for iPad pre-orders
Sara Kimberley, 10 May 2010
 
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Latest Work
Travelodge 'retailer of sleep' by Mother
Travelodge 'retailer of sleep' by Mother
07 May 2010

Travelodge has launched an advertising campaign to promote a new direction for the company, selling sleep rather than rooms.

 
William Hill 'I will' by The Bank
William Hill 'I will' by The Bank
07 May 2010

William Hill has launched a football themed ad to draw in bets in the run up to the World Cup.

 
Virgin Holidays 'rockstar service' by MCBD/Elvis
Virgin Holidays 'rockstar service' by MCBD/Elvis
06 May 2010

Virgin Holidays has launched a campaign around the extra services it offers as standard to all customers.

 
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