Tuesday 11 May 2010

Marketing Daily - BP, Orange/T-Mobile, EDF, Bernard Matthews

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Breaking news from Marketing
 
Breaking news from Marketing May 2010
 
Latest News
 
BP hit by boycott threat amid US oil-spill crisis
Nicola Clark,
11 May 2010
 

LONDON - British consumers are planning to boycott BP products in response...

BP: stock market value down $30bn since rig explosion
 
 
Orange, T-Mobile brands retained by new company Everything Everywhere
Alex Brownsell,
11 May 2010
 

LONDON - The newly-merged parent company of Orange and T-Mobile is to...

Orange has merged with T-Mobile
 
 
EDF rethinks 'green' ad strategy
Alex Brownsell,
11 May 2010
 

LONDON - EDF, the French utilities company, is reviewing its sustainability-led marketing...

EDF: rethinking marketing strategy
 
 
Parties face struggle to replenish ad budgets
Gemma Charles,
11 May 2010
 

LONDON - The Labour Party and Liberal Democrats' lack of marketing funds...

No clear winner as yet
 
 
Women on top
Nicola Clark,
11 May 2010
 

LONDON - Glamour's second '21st Century Woman' report contains some interesting findings.

Women on top
 
 
Facebook set to roll out location-based facility
Sara Kimberley,
11 May 2010
 

LONDON - Facebook is to introduce location-based status updates that would allow...

McDonald's is working with Facebook
 
 
Bernard Matthews plots 'chef' products
John Reynolds,
11 May 2010
 

LONDON - Bernard Matthews Farms, the turkey products brand, plans to build...

Bernard Matthews is teaming up with Marco Pierre White
 
 
Overhyped and over here?
Nicola Clark,
11 May 2010
 

LONDON - The iPad has seduced the media, but UK consumers could...

Overhyped and over here?
 
 
McDonald's global marketing chief to depart
John Reynolds,
11 May 2010
 

LONDON - McDonald's global chief marketing officer Mary Dillon is to leave...

McDonald's: change at the top
 
 
Barclays in F1 tie-up search
Joe Thomas,
11 May 2010
 

LONDON - Barclays is believed to be eyeing up opportunities for sponsorship...

Barclays is mulling a move into F1
 
 
 
Also in the News
 
RBS group in web revamp
Joe Thomas,
11 May 2010
 
Sharp ends TV hiatus with £5m ad campaign
Sara Kimberley,
11 May 2010
 
Lego backs Minifigures with web treasure hunt
Joe Thomas,
11 May 2010
 
Lastminute.com launches online TV channel
Alex Brownsell,
11 May 2010
 
Kraft job losses possible in UK head office move from Cheltenham
John Reynolds,
10 May 2010
 
British Airways cabin crew announce fresh strikes
Alex Brownsell,
10 May 2010
 
Playboy launches clothing range in UK
Staff,
10 May 2010
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
Sony Radio Awards - one vote with the right result
Jeremy Lee
 

Am not normally a follower of awards ceremonies as, like elections, the result is not necessarily accurate. However was delighted...

 
 
Rising to the challenge of change
Alan Mitchell
 

  Here’s the argument so far: the underlying vectors of incremental economic opportunity in marketing are changing.     ...

 
 
Founders share 90% of Grand Union sale proceeds
BOB WILLOTT
 

The founders of digital marketing agency Grand Union Communications will share 90% of the sale proceeds from selling out to...

 
 
 
 
 
 
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