Monday, 24 May 2010

Digital PM - Dr Pepper, Bernard Matthews, Yahoo, Muller

Brand Republic Digital PM Bulletin In association with Brand Republic

NEWS

Dr Pepper: Facebook status update takeover

Dr Pepper rolls out Facebook status takeover for teens

By Joe Thomas, 24-May-10, 12:05

LONDON - Coca-Cola has rolled out the next stage of its teen-focused brand campaign for Dr Pepper with the launch of a Facebook app.

Marco Pierre White: in online promotion for Bernard Matthews

Bernard Matthews to engage Mumsnet audience

By Daniel Farey-Jones, 24-May-10, 16:12

LONDON - Bernard Matthews brand ambassador Marco Pierre White is to be involved in activity on online community Mumsnet in July.

Bartz: excited to expand the reach of our best-in-class Mail and Messenger services

Yahoo partners with Nokia to offer combined mobile and online services

By Mark Banham, 24-May-10, 15:58

LONDON - Yahoo and Nokia have announced a rich media partnership designed to offer consumers email, instant messaging and maps and navigation services.

Müller: £9m campaign will promote its Corner yogurts

Muller launches £9m campaign for Corner yogurts range

By Mark Banham, 24-May-10, 12:30

LONDON - Muller is featuring a cow who dreams of being a horse in a £9m campaign for its Corner range of high-end yogurts.

ALSO IN THE NEWS

Zuckerberg concedes action on privacy is required

By Sara Kimberley, 24-May-10, 12:13

Standard creates BA sponsored mobile app

By Mark Banham, 24-May-10, 10:40

Regulator clears Google's $750m mobile ad deal

By Daniel Farey-Jones, 24-May-10, 09:50

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