Thursday, 6 May 2010

Digital PM - Engine acquires i-level's Jam, OgilvyOne scoops Bupa, geo-targeted mobile ads

Brand Republic Digital PM Bulletin In association with Brand Republic

NEWS

Peter Scott: chairman and joint chief executive of Engine (Colin Stout)

Engine acquires i-level's social media unit Jam

By Matt Williams, 06-May-10, 14:00

LONDON - Engine has acquired Jam, the social media unit of i-level, the digital agency that was placed into administration yesterday.

Bupa?OgilvyOne will handle digital, DM, experiential, print and press

OgilvyOne scoops integrated Bupa account

By Matt Williams, 06-May-10, 11:31

LONDON - Bupa, the UK private healthcare provider, has appointed OgilvyOne to handle its consolidated integrated advertising account.

Lovestruck.com: targeting Londoners with mobile ads

Dating site tests geo-targeted mobile ads

By Sara Kimberley, 06-May-10, 12:00

LONDON - Dating site Loverstruck.com is testing real-time geo-targeted advertising for the first time on iPhone and iPod Touch users across London.

Beefeater Gin awards digital to Publicis Modem

By Noel Bussey, 06-May-10, 10:46

LONDON - Publicis Modem has won the digital advertising account for Beefeater Gin.

ALSO IN THE NEWS

Election special: ten media moments of the 2010 campaign

By Gordon Macmillan And Rich Sutcliffe, 06-May-10, 10:59

Albion becomes digital lead on Visit Britain

By Matt Williams, 06-May-10, 09:57

Will Lewis to leave the Telegraph in 'mutual decision'

By Arif Durrani, 05-May-10, 22:10

Tories occupy YouTube as Labour opts for mobile and social media

By Gemma Charles, 06-May-10, 08:00

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