Monday 24 May 2010

Breaking news from Brand Republic - MMC, John Smith's, Google mobile, BA, Big Media Debate, Mars

Brand Republic Daily Bulletin

NEWS

MMC falls into administration

Magazine distributor MMC goes into administration

By Arif Durrani And Harriet Dennys, 24-May-10, 09:23

LONDON - The Magazine Marketing Company, the independent magazine distributor, has been placed into administration, ending 22 years of trading.

Peter Kay: extending link with John Smiths

Peter Kay visits antiques fair in John Smith's ad

By Joe Thomas, 24-May-10, 09:16

LONDON - Comedian Peter Kay is starring in the latest John Smith's ad with his 'No Nonsense' character visiting an antiques fair at a country mansion.

Google: AdMob acquisition cleared by US regulators

Regulator clears Google's $750m mobile ad deal

By Daniel Farey-Jones, 24-May-10, 09:50

LONDON - Google's $750m acquisition of mobile advertising network AdMob has been cleared unanimously by US regulators, who expect Apple's nascent mobile ad offering to maintain competition.

Unite ad: offer to call off strikes not accepted

BA strike to hit British holiday-makers

By John Reynolds, 24-May-10, 09:25

LONDON - British Airways workers have begun a five-day strike, after a last-minute overture from the Unite union failed to bring a halt to the action.

Paul Hayes: managing director of News International commercial

I-Level's demise will benefit industry

By John Reynolds, 21-May-10, 16:10

LONDON - The collapse of I-Level indicates that the market is shifting away from specialist one-stop shops and is good news for traditional media agencies, was among the more contentious issues raised at Haymarket Brand Media's inaugural Big Media Debate today.

ALSO IN THE NEWS

John Barnes raps for Mars in World Cup ad

By John Reynolds, 21-May-10, 16:45

Nike launches epic World Cup TV spot

By Alex Brownsell, 21-May-10, 15:30

Guardian rules out online reader registration

By Noelle Mcelhatton, 21-May-10, 15:50

Carlsberg signs up for Euro 2012

By Gemma Charles, 21-May-10, 11:35

Argos invites the nation to Argos it

By Joe Thomas, 21-May-10, 12:35

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