Thursday, 20 May 2010

DM Bulletin from Brand Republic - Marie Stopes, Save the Children, Royal Mail, DLG

Brand Republic Direct Marketing Bulletin In association with Royal Mail

NEWS

Marie Stopes: first TV ad around unplanned pregnancy

Marie Stopes to run first abortion advisory TV ad in UK history

By Alex Brownsell, 20-May-10, 09:00

LONDON - The first ever TV ad campaign promoting abortion advisory services in the UK is to launch next week.

Save the Children?looking to recruit and retain donors

The Good Agency wins Save the Children DM

By Matt Williams, 20-May-10, 00:11

LONDON - Save the Children, the global independent children's charity, has appointed The Good Agency to handle its direct marketing account.

Royal Mail: sell off planned

Royal Mail set to be part-privatised under coalition government plans

By Mark Banham, 20-May-10, 14:00

LONDON - The Royal Mail will be part-privatised under new government proposals put forward by business secretary Vince Cable, with the nation's 12,000-strong Post Office network set to stay state-owned with only the infrastructure placed out to tender.

McDowall Media: denying misuse of data

DLG opens legal proceedings over data usage

By Daniel Farey-Jones, 20-May-10, 11:15

LONDON - Data supplier DLG and lead generation company McDowall Media are involved in a legal dispute over alleged misuse of DLG's data.

Jim Hodgkins: UK managing director of Experian

Experian chief: We need Sky for hosted database edge

By Daniel Farey-Jones, 20-May-10, 13:00

LONDON - Spinning off Experian's hosted database business into a joint venture with Sky will sharpen its competitive edge, Jim Hodgkins, the UK managing director of Experian Marketing Services has claimed.

ALSO IN THE NEWS

Communisis and Equifax set up partnership

By Daniel Farey-Jones, 20-May-10, 15:05

CREATIVE STRATEGY - Will green beer catch on?

By Simon S Kershaw, 20-May-10, 16:10

Carling runs free-pint promotion to help on-trade

By Gemma Charles, 17-May-10, 13:30

Clients attack agency profits in ISBA report

Ian Darby, 20-May-10, 08:00

Filofax pursues retention with email and social media drive

By Sara Kimberley, 20-May-10, 11:54

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