Wednesday, 5 May 2010

Digital AM - Pringles, Peugeot, GMG plus 'Tweets are the new quotes'

Brand Republic Digital AM Bulletin In association with Brand Republic

NEWS

Pringles: lampooning social media addicts

Pringles lampoons social media addicts

By Andrew Mccormick, 05-May-10, 08:41

LONDON - Pringles is promoting its 'sharing' positioning with a light-hearted campaign that pokes fun at social media fanatics.

Peugeot: latest digital campaign based around a Facebook page

Peugeot digital campaign asks drivers to create their own ads

By Alex Brownsell, 05-May-10, 11:44

LONDON - Peugeot is launching a digital campaign to promote its new sports coupé model RCZ, in which consumers must advertise themselves to the brand.

Simon Waldman: leaving GMG for LoveFilm

Guardian loses digital leader Waldman to LoveFilm

By Arif Durrani, 05-May-10, 09:41

LONDON - The exodus of senior talent at Guardian Media Group continues today, with director of digital strategy, Simon Waldman, announcing he is to leave the publisher after 14 years, Media Week can reveal.

ALSO IN THE NEWS

Britain's Got Talent hogs top spot in BR app chart

By Daniel Farey-Jones, 04-May-10, 16:01

DDB and Rapp win £70m Virgin Media business

By Matt Williams, 04-May-10, 12:50

Spar game promotes sports sponsorship

By Joe Thomas, 04-May-10, 12:34

Wunderman hires Digitas creative directors in department restructure

By Matt Williams, 04-May-10, 11:15

THE WALL BLOG

Apple ?bogey? mean Tiger Woods app

For readers who go crosseyed at the huge paragraphs of text in our newspapers, the editorial cartoon is...

Tweets are the new quotes ? Twitter makes it easy to use tweets

Twitter has introduced a new tool to embed tweets directly into websites and blogs, much like YouTube videos....

Boeing?s Twitter trial by fire (or how it got a social media lesson via an 8 year-old)

Boeing?s less-than-courteous response to an 8-year-old airplane enthusiast has shown that big companies can use Twitter to iron-out...

Community

LATEST BLOG ENTRIES

Asking people to explain what they think is useless

By Sue Unerman / Brand Republic

    ( Source: www.ucl.ac.uk/news/news-articles/0805/08052704 ) Call me inerudite if you will, but until last week I had no idea...

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By Chris Barraclough / Brand Republic

So Toyota is launching a brand rescue campaign in the light of accelerator malfunction on some models. They'll be focusing on the workforce who are...

Marketing's fabulous opportunity

By Alan Mitchell / Brand Republic

    In 1943, Thomas Watson, Chairman of IBM, predicted that at best ?there may be? a world market for...

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Where there's a blockbuster there's an internet meme - especially when the blockbuster involves big names and a tonne of special FX.  So it's...

Bitchy politics and a three horse race

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As we head for the last 24 hours all the guns are firing against the opposition, the trouble is now each party isn?t sure who the opposition really...

Does Election knocking copy work?

By Red Yellow Blue / Brand Republic

Misleading election leaflets, ?Orwellian'  poster campaigns and plain, simple lies. Will negative campaigning prove a vote winner or...

Finally, Celebrities in Online Ads

By Jack Wallington / Brand Republic

If you read this blog you'll know that I've written a number of times about the lack of celebrity use in online ads. After many years of waiting, lo...

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