Digital AM - iHobo, Bebo, ASA, Yahoo, plus The Wall > Facebook more effective than Twitter

NEWS Controversial iHobo app takes top spot in download chart By Mark Banham, 19-May-10, 08:45 LONDON - The iHobo app launched last week by charity trust Depaul UK with Publicis London has become the most popular iTunes download. Bebo founder invests in social media start-up By Sara Kimberley, 19-May-10, 11:10 LONDON - Michael Birch, the multi-millionaire founder of Bebo, has injected a significant sum in social media agency start-up Punktilio and joined it as an adviser. ASA bans its first ever VOD ad By Alex Brownsell, 19-May-10, 09:00 LONDON - The Advertising Standards Authority (ASA) has for the first time banned an ad shown exclusively on a video-on-demand (VOD) service. Yahoo! plans free content push after $100m Associated Content deal By Staff, 19-May-10, 11:30 LONDON - Yahoo! says it plans to expand the use of free user-generated media globally following its acquisition of US-based low-cost producer Associated Content for $100m. Advertisement Study: U.K. Retailers Fight Inbox Clutter to Keep Brands Top of Mind Email inboxes are more crowded than ever. So, ensuring your messages stand out and are highly relevant is crucial.   See how the top 100 U.K. retailers are addressing these challenges.  Download your copy of this study today! ALSO IN THE NEWS Pringoooals bounces into second spot in BR app chart By Staff, 18-May-10, 15:50 Prince Charles-backed charity appoints Steak By John Reynolds, 18-May-10, 15:20 Visit Wales appoints iCrossing to search and social media account By Sara Kimberley, 18-May-10, 15:15 THE WALL BLOG Brands believe Facebook far more effective than Twitter for getting message across Facebook is the most effective social networking platform for brands to get their marketing messages across to consumers... GQ sells 365 copies of its Apple iPad ? or $1,091 in sales The iPad is making its mark on magazine publishing ? albeit a rather small one ?according to figures... Yahoo! pays $100m for Associated Content and plans to expand low cost media model globally The world of low cost user generated media just got a major shot in the arm as Yahoo!... LATEST BLOG ENTRIES About Time launches viral game Timeblast By Joe Gill / Brand Republic Circa Games has launched Timeblast - the viral spinoff of our international board game brand About Time® as part of its summer marketing... Hulu dances back to the US By Tess Alps / Brand Republic All the talk is of coalitions, of partnerships, of working together. In telly - especially online and on-demand - there have been many coalitions... It's all in the measurement By Ben Hughes / Brand Republic   The current debates about the Eurozone aren?t the only ones raging at the moment in the global marketplace. Closer to home, the... Scamp's back; this time he's in print. By Lolly And Nat / Brand Republic "As a child, I used to sing advertising jingles in the playground. 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MORE BLOGS MORE WHITEPAPERS   Information Architecture Programmer – Integrated Agency Recruiter: Carter Murray Salary: £30,000 - £35,000 + bonus/bens Location: Central London User Experience Consultant (£60k-£65k) Recruiter: Digital Gurus Salary: £60000-£65000 Location: Central London Social Media Research Analyst for Hedge Fund in Mayfair Recruiter: (Anonymous Recruiter) Salary: Very competitive Location: Central London 2 x Digital Designers (Big, Big Agency!) 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