Wednesday 12 May 2010

Campaign Daily Fix - ITV, Adidas, Sony, Talk Talk, Twentieth Century Fox

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Campaign Daily Fix
 
12 May 2010  
Latest News
Adam Crozier: ITV chief condemned Competition Commission ruling
Competition Commission rules CRR should remain
Maisie McCabe, 12 May 2010

LONDON - The rules which govern how ITV sells its airtime, Contract Rights Renewal, are still needed to prevent the broadcaster from exploiting its position, according to a Competition Commission...

 
Adidas: World Cup ad
Adidas kicks off World Cup activity with Messi, Villa and Zidane ad
Joe Thomas, 11 May 2010

LONDON - Adidas is kicking off its World Cup marketing activity with an ad starring world player of the year Lionel Messi, alongside David Villa and Zinedine Zidane, called 'Fast...

 
Heavy Rain: ASA rejected complaints about ad
Sony game ad cleared despite 38 complaints
Daniel Farey-Jones, 12 May 2010

LONDON - A Sony Computer Entertainment TV ad, which attracted 38 complaints about violence, has escaped without action from the advertising watchdog.

 
X Factor's Joe McElderry: Talk Talk sponsorship
Talk Talk in £20m X Factor sponsorship
Mark Banham, 12 May 2010

The UK's second largest broadband provider TalkTalk has renewed its sponsorship of ITV1 flagship property X Factor, committing to a further three-year deal understood to be worth £20m.

 
Robert Price: new MD at Twentieth Century Fox Home Entertainment UK
UK chief executive of Future quits for new role
Mark Banham, 12 May 2010

LONDON - Future's UK chief executive Robert Price is to step down from his post at the magazine publisher to take the role of UK managing director for Twentieth Century...

 
 
Also in the News
The Gate lands cricket tournament idents
Mark Banham, 12 May 2010
Creatives give views on outdoor advertising
Maisie McCabe, 12 May 2010
Rivals target strike-threatened BA in new ad campaigns
Alex Brownsell, 12 May 2010
 
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Latest Work
Anchor 'squirty cream' by CHI & Partners
Anchor 'squirty cream' by CHI & Partners
11 May 2010

Anchor has launched an ad campaign promoting its Squirty Cream using the strapline 'every dessert deserves a squirt'.

 
McDonalds 'sleeping baby' by TBWA\Chiat\Day
McDonald's 'sleeping baby' by TBWA\Chiat\Day
11 May 2010

McDonald's has launched a campaign showing the lengths staff will go to in order to make a trip to McDonald's memorable.

 
Skittles 'tube sock' by TBWA\Chiat\Day New York
Skittles 'tube sock' by TBWA\Chiat\Day New York
11 May 2010

Skittles has launched a new American campaign to promote its sour sweets.

 
More Work
 
Blogs
Latest Blog Entries
Another fine mess
steve henry

I've been blogging for the Guardian about the election, from a position of almost total ignorance. But I don't feel...

CHOICE ARCHITECTURE
Dave Trott

Rory Sutherland gave me a brilliant example of choice architecture. At a school in the USA, the girls in their...

Big capital injection to strengthen balance sheet of merged LBi and Bigmouthmedia
BOB WILLOTT

Documents describing the merger of LBi International with Bigmouthmedia into a more substantial digital marketing and technology consultancy confirm how...

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