|  | NEWS | | |  By Matt Williams, 10-May-10, 09:05 LONDON - Carlsberg has launched a star-studded World Cup ad to promote its status as the official beer of the England football team. | |  By Alex Brownsell, 10-May-10, 08:45 LONDON - Smirnoff has retained its position as the leading global drinks brand, according to an annual industry survey. | |  By Daniel Farey-Jones, 10-May-10, 09:45 LONDON - Dentsu has sold a quarter of its shares in Publicis back to the company for E217.5m, in a transaction which allows it to retain its 15% voting rights. | |  By Alex Brownsell, 10-May-10, 09:15 LONDON - Virgin Money has been knocked out of the race to acquire over 300 branches from state-owned Royal Bank of Scotland (RBS). | |  By Matt Williams, 07-May-10, 17:08 LONDON - La Senza, the lingerie retailer, has appointed Euro RSCG London to handle its print and outdoor advertising work. | | | | ALSO IN THE NEWS | | | By Anne Cassidy, 10-May-10, 09:21 | | By Anne Cassidy, 07-May-10, 15:55 | | By John Reynolds, 07-May-10, 15:00 | | By Matt Williams, 07-May-10, 14:12 | | By Arif Durrani, 07-May-10, 09:56 | | |  | LATEST BLOG ENTRIES | By Steve Henry / Brand Republic I've been blogging for the Guardian about the election, from a position of almost total ignorance. But I don't feel bad about the fact that I... | | By Bob Willott / Brand Republic Documents describing the merger of LBi International with Bigmouthmedia into a more substantial digital marketing and technology consultancy confirm... | | By Bob Willott / Brand Republic The founders of digital marketing agency Grand Union Communications will share 90% of the sale proceeds from selling out to the European agency... | | By Nick Stringer / Brand Republic Last week departing New Media Age (NMA) journalist Susie Bearn issued a 'call to action' for more players within the digital media sector to sign... | | By Ian Moore / Brand Republic So, another election, another failed product launch - this one played out at speed beneath the full public gaze. But is there a single marketer who... | | By Giles Fitzgerald / Brand Republic The buoyant live music sector offers up a prime platform for brands to target music's most passionate of audiences. However, striking a careful... | | By Bob Willott / Brand Republic While The Engine Group's chief executive Peter Scott was hitting the headlines yesterday by acquiring the social media agency Jam from the... | | By Dave Trott / Brand Republic Rory Sutherland gave me a brilliant example of choice architecture. At a school in the USA, the girls in their early teens had just discovered... | | | MORE BLOGS  | | | |  | | | | |  
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