Tuesday, 2 November 2010

Marketing Daily - Microsoft, Coca-Cola, Unilever, IPA Effectiveness Awards, Boots, Samsung Galaxy Tab

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Breaking news from Marketing
 
Breaking news from Marketing November 2010
 
Latest News
 
Microsoft backs Kinect with £300m global push
Sarah Shearman,
02 November 2010
 

Microsoft is taking on Nintendo and Sony PlayStation with a $500m (£300m)...

Microsoft: massive Kinect campaign
 
 
Coca-Cola set to put UK-only ads on ice
Loulla-Mae Eleftheriou-Smith,
02 November 2010
 

Coca-Cola Europe looks ready to end UK-specific TV ads for its Coke...

Coca-Cola: set to end UK-only TV ads
 
 
Unilever joins Big Society
Mark Banham,
02 November 2010
 

Unilever is to become the latest blue-chip company to sign up to...

Unilever: joining in with Big Society
 
 
Boots signs comedians in festive strategy shift
Rachel Barnes,
02 November 2010
 

Boots is overhauling its advertising for Christmas with a comedy campaign that...

Boots: new ad campaign
 
 
IPA awards Grand Prix to MCBD for Hovis
Alex Brownsell,
02 November 2010
 

MCBD was awarded the Grand Prix at Monday night's Institute of Practitioners...

Hovis: MCBD ads picks up the Grand Prix
 
 
Budget reprieve for blood donor appeals
Gemma Charles,
02 November 2010
 

NHS Blood and Transplant (NHSBT) has been given permission to run pre-Christmas...

Blood donation: ad campaign got green light
 
 
Samsung launches Galaxy Tab via YouTube's new mobile site
Ed Owen,
02 November 2010
 

Samsung will be the first brand in the UK to use YouTube's...

Samsung: launches Galaxy Tab
 
 
 
Also in the News
 
GreenBottle appoints Andy Brent as Mother takes stake in company
Gemma Charles,
02 November 2010
 
Dettol launches help drive Reckitt past £2bn quarterly revenue
Ed Owen,
02 November 2010
 
BP bounces back into profit despite £24.9bn clean up bill
Mark Banham,
02 November 2010
 
Tories and Lib Dems lead growth list of direct mail users
Noelle McElhatton,
01 November 2010
 
Twitter tests Promoted Tweets ad platform
Sarah Shearman,
02 November 2010
 
News International unveils first paywall figures
Sara Kimberley,
02 November 2010
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
Customer data ? not so valuable after all
Alan Mitchell
 

    Over the weekend it was announced that Clive Humby and Edwina Dunn, founders of dunnhumby, will be...

 
 
Can Channel 4 avoid a good kicking?
Jeremy Lee
 

Channel 4 didn't like the survey that ran in last week's Campaign , which indicated that media agencies had it...

 
 
Mechanics and Drivers
Rajnish Razdan
 

"They've got a great idea, it involves email, a microsite, twitter, facebook and press" said the suit excitedly. "They're not...

 
 
The Conservatives may be doing the right thing, but in the wrong way
Hugh Salmon
 

If, on my Brand Republic Home Page, you think the line breaks look a bit spaced out, then so do...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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