Media PM - Cannes Lions, Asos, My Media Week, AdConnection, app-only publishing

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04th June 2014

Cannes entries hit record number despite drops in traditional categories A record 37,427 entries from 97 countries have been submitted for consideration at this year's Cannes Lions awards. Asos ties up with MasterCard for #EpicSummer push on Instagram and Twitter Asos has partnered with MasterCard to celebrate an #EpicSummer, in a social media campaign encouraging consumers to share pictures of their best moments on Instagram and Twitter, with the best being awarded prizes including tickets to concerts. My Media Week: Steve Filler This week, Steve Filler, chief executive of tech and distribution, Europe, at video content and distribution company Rockabox, explores new creative formats, dons Lycra and blags party invites ahead of Cannes. Why performance delivery means so much more in today's media environment It's time to redefine performance delivery, says AdConnection's chief executive, Catherine Becker. Ex-Men's Fitness editor: 'ditching print felt like being unfaithful' Jon Lipsey, the former editor of Dennis Publishing's Men's Fitness, explains why he moved into app-only publishing with digital fitness magazine IronLife, which was launched in May with a team including former Men's Fitness deputy-editor Joe Warner. Why we bought a virtual reality agency after Oculus Rift Ben Fender, chief executive and founder of the experiential specialist Drive Worldwide group, explains why Drive bought the London-based Figure Digital, the first "virtual reality agency". Advertising inflation on the rise as TV viewing declines Could greater investment in programming boost commercial TV viewers, thus combating ad inflation? By David Benady. Jones not planning to let GQ go out of fashion The GQ editor explains how quality writing and a commercial outlook helped the magazine avoid the fate of its competitors. By Arif Durrani. Content: now everyone's talking about it, but what does it actually mean? There is a reason why Eskimos have 100 different words for snow. Right now, the media industry can learn a lot from this. How to make a splash with 'brand journalism' If done right, branded content can be equally as engaging and meaningful as traditional journalism, says Lewis D'Vorkin. Kopparberg launches its own magazine with ShortList and Stylist Kopparberg, the Swedish cider brand, has teamed up with the publisher of Stylist and ShortList magazines to create Eklectik, a one-off magazine with 400,000 copies to be distributed next week. Are magazines still attractive to advertisers? Amid declining sales and ad revenues, do magazines remain a medium to be reckoned with, David Benady asks. Latest blogs Re-imagining print media A major new study predicts how media will change through to 2020, and why. Why it's time to confine media agencies to the dustbin It is time to put an end to the term media agency and the industry should take some of its own marketing medicine, says Havas Media's chief executive, Paul Frampton. Coming to a screen near you: Football, Fassbender and the Dinobots Zoe Jones, marketing director at Digital Cinema Media, takes a look at some of the big screen opportunities for brands in the upcoming World Cup and the summer film season. Trading desk debates often ignore the underlying technologies Looking at the pros and cons of using agency trading desks vs independents is admirable, but it's simplifying to a fault the complexity that is the advertising technology space, says Adrian Lacey, managing director of Crimtan. Why innovations in online video dictate a new approach to TV TV, traditionally the blunt-edged weapon in the media agency's armoury, is becoming more rapier-like, and now it's time to rethink how it mixes with online video, says Neil Cunningham, head of digital at Cream UK. VP Marketing & Acquisition , Major Players £75000 - £110000 per annum, London (Central), London (Greater) Database Business Development Manager , Morgan Rutherford Associates 35K basic+commission, London (Greater) / London (East), London (Greater) / London (South), London (Greater) / London (W... Senior Sales Executive - B2B , Morgan Rutherford Associates upto £32K Basic+Commission, London (Greater) / London (Central), London (Greater) / London (East), London (Greater) / London ... Classified Sales Executive – Fitness Division , Dennis Publishing up to £30k OTE, London (Central), London (Greater) Senior Sales Manager Mobile market , Morgan Rutherford Associates upto £50K Basic+Commission, London (Central), London (Greater) / London (East), London (Greater) / London (North), London (Gr...

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