| Sponsored: Oral-B has reinvented how we innovate, through a toothbrush | | Francois Petavy | | 02 June 2014, 1:00PM |  This content is brought to you from our partner eYeka
Procter & Gamble recently launched the first connected toothbrush and the way it was designed is truly innovative. The product demonstrates how collaboration between brands and consumers can drive shared value creation - enabling brands to develop the right products for the right audience, faster than their competitors.
| | | | The French connection that wasn't: Kronenbourg and the power of provenance | | Christopher Nurko | | 02 June 2014, 10:00AM |  Kronenbourg was censured earlier this year by the UK's Advertising Standards Authority (ASA) for making claims about its 'frenchness' that the ASA felt the brand could not substantiate. The brand's parent company Heineken is appealing the decision, which would limit its ability to portray Kronenbourg as authentically French. After all, without a claim to a distinctively French flavour and provenance, Kronenbourg would be French in name only.
| | | | Google, the unassuming innovator | | Daniel Todaro | | 02 June 2014, 7:30AM |  Since its beginnings in 1998, Google has transformed markets, business and social behaviour irrevocably for an entire generation. We are now programmed to 'search' before we do almost everything.
Google has developed beyond just being a search engine. It has created an ecosystem with the web browser as its backbone to become the modern day innovator with an array of much hyped tech products. Last week we saw Google Glass push the boundaries of technology with the example of the surgeon who became the first in the UK to use wearable tech during an operation. Next up is the Chromebook which is changing the dynamics and fortunes of the computing market.
| | | | The 4 magic Rs that online gambling marketers must make work together | | Simon Haynes | | 30 May 2014, 8:45AM |  Reputation, responsibility, regulation and ROI
Gambling brands are among the best-known brands in the UK, with a quarter of British adults saying that they gamble online, according to our recent research with ComRes. Yet the polarising effect the industry has on the public makes it one of the toughest industries for a digital marketer to work in.
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