Tuesday, 4 May 2010

Digital AM - O2, Wallpaper, General Election, Three, One million iPads

Brand Republic Digital AM Bulletin In association with Brand Republic

NEWS

Shaun Gregory: managing director of O2 Media

O2 Media appoints AOL's Monica Maltby as head of client solutions

By Maisie Mccabe, 04-May-10, 11:15

LONDON - Monica Maltby, AOL head of client services, has joined O2's advertising sales division O2 Media as head of client solutions.

Wallpaper cover: design your own

Wallpaper readers get to design and buy their own front cover

By Anne Cassidy, 04-May-10, 11:00

LONDON - IPC's Wallpaper magazine has launched a web application giving readers the chance to create the front cover for the magazine's August issue and a back page ad for watch brand Rolex.

Labour viral: features mother as lollipop woman

Labour launches viral attack on Cameron's Big Society

By Gordon Macmillan, 04-May-10, 11:51

LONDON - The Labour Party has released a viral video ahead of Thursday's General Election, attacking David Cameron's 'Big Society' ideas.

3 ad: new emphasis on improving network coverage

3 to focus on network in new campaign

By Daniel Farey-Jones, 04-May-10, 09:05

LONDON - Mobile operator 3 is changing its marketing to focus on improvements to its network with a £7m ad campaign introducing the strapline 'Bringing you an even better network' and a refreshed brand identity.

ALSO IN THE NEWS

Tissot debuts augmented reality campaign for latest range

By David Barros, 30-Apr-10, 16:10

JWT embarks on Wilkinson Sword digital campaign

By Matt Williams, 30-Apr-10, 15:50

LMFM wins digital advertising account for Inishturkbeg

By Matt Williams, 30-Apr-10, 10:40

THE WALL BLOG

28 Days later ? Apple sells one million iPads

Apple has sold one million iPads in 28 days and users have already downloaded 12 million apps from...

Publishers should not fear the growing popularity of the cost per engagement model

For as long as I can remember, both publishers and ad agencies have been lamenting the use of...

Twitter rivals Facebook?s awareness but only 7% use it

Twitter is as well known as its Facebook but trails considerably in terms of usage. Edison Research...

Community

LATEST BLOG ENTRIES

Talk of Indian bid for WIN adds spice to its price

By Bob Willott / Brand Republic

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By Justine Clement / Brand Republic

The success of most consumer promotions is measured on uplift in sales and turnover, but another important gauge on the success of a promotion is...

Sneak preview of the new look Campaign Live

By Lolly And Nat / Brand Republic

So, Brand Republic has given Campaign Live a bit of an overhaul , and it's been a long time in the making. Maybe we're wrong, but it all looks a...

Lebedev officially takes the helm at The Indy

By Arif Durrani / Brand Republic

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eCRM ? everyone?s talking about it

By Sue Maclure, Head Of Ecrm, Ehs 4d / Brand Republic

Perhaps that title's a slight overstatement ? eCRM won?t be splashed across the pages of Heat anytime soon, but it does appear to be somewhat of a...

Giving CSR a Sporting Chance

By Ardi Kolah / Brand Republic

Can London 2012 sponsors and key sponsors in football, rugby and cricket in the UK achieve a Return on Investment (ROI) from Corporate Social...

Kevin Lygo leaves Channel 4; more moves to follow

By Jeremy Lee / Brand Republic

So the fall-out from the round of new TV chief executives has begun and it is no great surprise that Kevin Lygo, Channel 4's mercurial director of...

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