Media AM - Anheuser-Busch InBev, ITV Encore, Big Brother, World Cup, Future

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05th June 2014

AB InBev calls European media review Anheuser-Busch InBev, the brewer that owns Stella Artois, Budweiser and Beck's, has called a European media review as it looks to consolidate across the region. Dunelm to sponsor ITV Encore ITV Commercial has landed Dunelm, the homewares retailer, as launch sponsor for the broadcaster's new pay TV channel, ITV Encore. Channel 5 and brands link up for Big Brother Microsoft, L'Oréal, Aquafresh and Ribena are among the brands that have signed commercial partnerships with Channel 5 for the 2014 series of Big Brother. World Cup adwatch Part of the excitement in the lead-up to a World Cup is the ad campaigns from the globe's biggest brands, all competing to associate themselves with the football festival. How does this year's crop fare? We know that Britain loves radio, but it is winning the affections of brands too Television is not the only traditional medium to have had a strong start to 2014. New figures this week confirm what many in the business have been alluding to for some time: radio is enjoying a renaissance. Magazine fire sale? Will Future's loss be Immediate's gain The Immediate boss is confident that the purchase of Future's cycling and craft titles will prove profitable. By Arif Durrani. Future mulls closure of gaming websites Future, the publisher of Total Film and T3, is mulling the closure of six websites as part of sweeping changes to its business model. Bing turns five, but is there anything to celebrate? The fifth birthday of Microsoft's Bing search engine puts us all in a strange but familiar position, writes Ed Ling, chief media officer at DigitasLBi. How to make a splash with 'brand journalism' If done right, branded content can be equally as engaging and meaningful as traditional journalism, says Lewis D'Vorkin. We must put rivalry aside to grow the talent pool on which our industry relies It's a small world, advertising. Barely a week goes by without bumping into someone you last saw in a trading estate reception or on a sweaty university dance floor. We're a tight social group, which can be fun. However, it's also testament to the narrowness and homogeneity of the industry as a whole. Jones not planning to let GQ go out of fashion The GQ editor explains how quality writing and a commercial outlook helped the magazine avoid the fate of its competitors. By Arif Durrani. Advertising inflation on the rise as TV viewing declines Could greater investment in programming boost commercial TV viewers, thus combating ad inflation? By David Benady. Latest blogs Re-imagining print media A major new study predicts how media will change through to 2020, and why. Why it's time to confine media agencies to the dustbin It is time to put an end to the term media agency and the industry should take some of its own marketing medicine, says Havas Media's chief executive, Paul Frampton. Coming to a screen near you: Football, Fassbender and the Dinobots Zoe Jones, marketing director at Digital Cinema Media, takes a look at some of the big screen opportunities for brands in the upcoming World Cup and the summer film season. Trading desk debates often ignore the underlying technologies Looking at the pros and cons of using agency trading desks vs independents is admirable, but it's simplifying to a fault the complexity that is the advertising technology space, says Adrian Lacey, managing director of Crimtan. Why innovations in online video dictate a new approach to TV TV, traditionally the blunt-edged weapon in the media agency's armoury, is becoming more rapier-like, and now it's time to rethink how it mixes with online video, says Neil Cunningham, head of digital at Cream UK.

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