Thursday, 5 June 2014

Digital AM - McDonald's, Havas Work Club, Google, New York Times

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Digital AM

Latest news

McDonald's open Silicon Valley tech innovation 'nerve centre'
McDonald's open Silicon Valley tech innovation 'nerve centre'
by Ben Bold
05 June 2014, 11:45AM
McDonald's is opening an office in the global capital of technology, Silicon Valley in California, as part of its bid to attract cutting-edge digital talent.
Havas Work Club launches mobile arm
Havas Work Club launches mobile arm
by Ian Griggs
05 June 2014, 11:53AM
Havas Work Club, the social and digital agency, has launched a mobile division, following its acquisition by Havas.
Tesco hooks up with Google to launch virtual school field trips
Tesco hooks up with Google to launch virtual school field trips
by Ben Bold
05 June 2014, 10:00AM
Tesco has signed up as the first European brand to use Google's Connected Classrooms platform, a partnership that will enable schoolchildren to go on interactive virtual field trips without having to leave the classroom.
Online estate agency eMoov launches first TV ad
Online estate agency eMoov launches first TV ad
by Ben Bold
05 June 2014, 10:45AM
Online estate agency eMoov, backed by former 'Dragon's Den' star James Caan, is launching its first TV ad campaign this month.
Why we invested in a virtual reality agency after Oculus Rift
Why we invested in a virtual reality agency after Oculus Rift
by Ben Fender
04 June 2014, 11:30AM
Ben Fender, chief executive and founder of the experiential specialist Drive Worldwide group, explains why Drive bought a signigicant minority stake in London-based Figure Digital, the first "virtual reality agency".
In pictures: Brand Republic Digital Awards 2014
In pictures: Brand Republic Digital Awards 2014
by Staff
05 June 2014, 08:30AM
More than 500 of the best digital brains in the business turned out to celebrate the Brand Republic Digital Awards on Tuesday evening at Troxy in East London, and we have the pictures to prove it.
At least New York Times isn't waiting for the whole digital lark to just go away
At least New York Times isn't waiting for the whole digital lark to just go away
by Russell Davies
05 June 2014, 08:00AM
The New York Times had a bit of a leak the other week - an internal report on how they were doing at "digital". It was depressingly familiar reading for those who have been trying to get organisations to "do digital" for a very long time, but you hav...
Danone calls digital pitch for baby brands
Danone calls digital pitch for baby brands
by Louise Ridley
05 June 2014, 08:00AM
Danone has called a pitch for an agency to work on digital advertising for its baby-nutrition division, including Cow & Gate and Aptamil.


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