| | | | | | Bauer Media has entered the online dating arena today with the launch of Flirtify, a socially integrated service combining a mobile platform with a traditional dating website, aimed at tech-savvy singles in the UK, Media Week can reveal. | | | | | | | | | | | | | Arianna Huffington has called on the media and marketing industries to end "the collective delusion that burnout is the way to succeed". | | | | | | | | | | | | | Radio ad revenue increased by 4.1 per cent year on year in the UK in the first three months of 2014, according to figures from the Radio Advertising Bureau. | | | | | | | | | | | | | Telegraph Media Group has reported largely flat revenues and profit for the 52 weeks to 29 December 2013, as falls in print ads were offset by savings in production and rising digital revenues. | | | | | | | | | | | | | Freeview has launched a two-part ad campaign ahead of the World Cup in Brazil to attract both people interested in the tournament, and those seeking to avoid it. | | | | | | | | | | | | | A major new study predicts how media will change through to 2020, and why. | | | | | | | | | | | | | Michael Acton Smith is founder and creative director of Mind Candy, the digital entertainment company that owns the 80m-user Moshi Monsters, which is now a movie franchise. | | | | | | | | | | | | | Haymarket Media Group has expanded its partnership with the electronics company LG and overhauled the shared website Howtoliveit.co.uk. | | | | | | | | | | | | | Transport for London is seeking a new sponsor for the capital's "Boris Bike" cycle hire scheme after Barclays ended its sponsorship in controversial circumstances. | | | | | | | | | | | | | Vauxhall is highlighting its sponsorship of the home nations' football teams with a TV ad that calls on fans to "stand together", featuring members of the England team, supporters and its own staff. | | | | | | | | | | | | | | | | | The GQ editor explains how quality writing and a commercial outlook helped the magazine avoid the fate of its competitors. By Arif Durrani. | | | | | | | | | | | | | There is a reason why Eskimos have 100 different words for snow. Right now, the media industry can learn a lot from this. | | | | | | | | | | | | | If done right, branded content can be equally as engaging and meaningful as traditional journalism, says Lewis D'Vorkin. | | | | | | | | | | | | | Could greater investment in programming boost commercial TV viewers, thus combating ad inflation? By David Benady. | | | | | | | | | | | | | It's a small world, advertising. Barely a week goes by without bumping into someone you last saw in a trading estate reception or on a sweaty university dance floor. We're a tight social group, which can be fun. However, it's also testament to the narrowness and homogeneity of the industry as a whole. | | | | | | | | | | | | | Future, the publisher of Total Film, T3 and Gizmodo, is selling its craft and sport portfolios, almost a quarter of its entire business, to Immediate Media for £24 million, subject to shareholder approval. | | | | | | | | | | | | | | | | | | It is time to put an end to the term media agency and the industry should take some of its own marketing medicine, says Havas Media's chief executive, Paul Frampton. | | | | | | | | | | | | | Zoe Jones, marketing director at Digital Cinema Media, takes a look at some of the big screen opportunities for brands in the upcoming World Cup and the summer film season. | | | | | | | | | | | | | Looking at the pros and cons of using agency trading desks vs independents is admirable, but it's simplifying to a fault the complexity that is the advertising technology space, says Adrian Lacey, managing director of Crimtan. | | | | | | | | | | | | | TV, traditionally the blunt-edged weapon in the media agency's armoury, is becoming more rapier-like, and now it's time to rethink how it mixes with online video, says Neil Cunningham, head of digital at Cream UK. | | | | | | | | | | | | | In an age dominated by performance marketing and programmatic buying, how is out-of-home's £19 million audience delivery system, Route, helping clients improve the efficiency of their investment? Mark Henson, head of business development at Primesight, explores. | | | | | | | | | | |
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