Digital AM - Moshi Monsters, Royal Mail, Channel 4, LG, World Cup

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Email and mail work best together, say Royal Mail infographics by Mike Welsh 02 June 2014, 09:25AM Mike Welsh, the chief executive of Publicis Chemistry, explains the reasoning behind its new campaign for Royal Mail MarketReach, which encourages advertisers to use both mail and email. Moshi Monsters-creator Michael Acton Smith: 'Most kids go to YouTube before they search on Google' by Michael Acton Smith 02 June 2014, 08:00AM Michael Acton Smith is founder and creative director of Mind Candy, the digital entertainment company that owns the 80m-user Moshi Monsters, which is now a movie franchise. If your brand doesn't have digital 'grip', it doesn't exist by Derek Hill 02 June 2014, 11:00AM Marketers need to ditch the 'made for TV' approach to measuring online performance, and that means ditching the Millward Brown metrics, too. It's time to focus on 'grip' says eBench founder and designer Derek Hill. Channel 4 exposé threatens to lift lid on 'tricks' played by digital marketers and agencies by Gemma Charles 30 May 2014, 12:00PM A Channel 4 investigation, 'Tricks of the Junk Food Business', claims it will shine a light on how "big name brands" market "fattening foods" to children through online gaming. LG expands partnership with Haymarket electronic brands by Ian Griggs 02 June 2014, 09:45AM Haymarket Media Group has expanded its partnership with the electronics company LG and overhauled the shared website Howtoliveit.co.uk. Freeview launches World Cup campaign by Maisie McCabe 02 June 2014, 10:38AM Freeview has launched a two-part ad campaign ahead of the World Cup in Brazil to attract both people interested in the tournament, and those seeking to avoid it. Campaign Viral Chart: Shakira's World Cup ad tops the list by Eric Brotto 30 May 2014, 12:27PM Four out of the ten videos in this week's Campaign Viral Chart entice viewers with the excitement of the fast-approaching World Cup, led by an Activia ad featuring the Colombian singer Shakira. Latest jobs Online Marketing Manager Recruiter Jamie Miller Marketing Recruitment Salary Up to £40,000 + Benefits + Fantastic Working Environment Location Surrey / London (Central), London (Greater) PPC Account Manager Recruiter Guru Careers Salary Competitive (DOE) Location London (Greater) / London (Central), London (Greater) / London (South), London (Greater) / London... Head of Marketing: Gambling & FX Recruiter EMR Salary £70000 - £85000 per annum Location London (Central), London (Greater) Brand Manager - Fashion Recruiter Ball & Hoolahan Salary £28,000 per annum Location London (Central), London (Greater) Senior Account Manager Recruiter Stopgap Salary £180 per day Location London (Central), London (Greater) Senior Strategist Recruiter Salt Salary £300 - £375 per day Location London (Central), London (Greater) From the blogs The French connection that wasn't: Kronenbourg and the power of provenance Christopher Nurko 02 June 2014, 10:00AM Google, the unassuming innovator Daniel Todaro 02 June 2014, 7:30AM The 4 magic Rs that online gambling marketers must make work together Simon Haynes 30 May 2014, 8:45AM How to score a hat trick: three emerging trends in sports sponsorship Mostyn Goodwin 30 May 2014, 7:30AM Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2014 All rights reserved Haymarket Business Information, Teddington Studios, Broom Road, Teddington TW11 9BE, UK News Jobs Blogs & Forums Tenders