Media AM -Twitter, ShortList Media, Times newspapers, Bliss, LinkedIn

	View in web browser Add to safe senders list

03rd June 2014

Twitter's World Cup dream team: Ronaldo, Rooney, Neymar With nine days to go until the Fifa World Cup 2014, Twitter has revealed its dream team starting 11 based on the most mentioned players on the site, including a front three of Cristiano Ronaldo, Wayne Rooney and Neymar Junior. Kopparberg launches its own magazine with ShortList and Stylist Kopparberg, the Swedish cider brand, has teamed up with the publisher of Stylist and ShortList magazines to create Eklectik, a one-off magazine with 400,000 copies to be distributed next week. Times newspapers launch film series starring writers including Caitlin Moran The Times and The Sunday Times have given a selection of independent film-makers access to its staff and 229 years of archive material to make a series of short films. #Byebliss messages flood Twitter as Bliss magazine closes Bliss, the monthly magazine for teenage girls, is closing after 19 years of publication. LinkedIn launches first UK brand campaign LinkedIn, the social networking site for professionals, has launched its first UK brand campaign, which aims to drive brand perception and engagement among its 15 million British members. Brands set to pay £400k for World Cup TV ad spots, if England reach knockout stages Television ad spots during this summer's World Cup could be priced as high as £400,000 should the England team advance beyond the group stages to the knockout phase. Jones not planning to let GQ go out of fashion The GQ editor explains how quality writing and a commercial outlook helped the magazine avoid the fate of its competitors. By Arif Durrani. Content: now everyone's talking about it, but what does it actually mean? There is a reason why Eskimos have 100 different words for snow. Right now, the media industry can learn a lot from this. How to make a splash with 'brand journalism' If done right, branded content can be equally as engaging and meaningful as traditional journalism, says Lewis D'Vorkin. Advertising inflation on the rise as TV viewing declines Could greater investment in programming boost commercial TV viewers, thus combating ad inflation? By David Benady. We must put rivalry aside to grow the talent pool on which our industry relies It's a small world, advertising. Barely a week goes by without bumping into someone you last saw in a trading estate reception or on a sweaty university dance floor. We're a tight social group, which can be fun. However, it's also testament to the narrowness and homogeneity of the industry as a whole. Immediate makes £24m raid on ailing Future Future, the publisher of Total Film, T3 and Gizmodo, is selling its craft and sport portfolios, almost a quarter of its entire business, to Immediate Media for £24 million, subject to shareholder approval. Latest blogs Why it's time to confine media agencies to the dustbin It is time to put an end to the term media agency and the industry should take some of its own marketing medicine, says Havas Media's chief executive, Paul Frampton. Coming to a screen near you: Football, Fassbender and the Dinobots Zoe Jones, marketing director at Digital Cinema Media, takes a look at some of the big screen opportunities for brands in the upcoming World Cup and the summer film season. Trading desk debates often ignore the underlying technologies Looking at the pros and cons of using agency trading desks vs independents is admirable, but it's simplifying to a fault the complexity that is the advertising technology space, says Adrian Lacey, managing director of Crimtan. Why innovations in online video dictate a new approach to TV TV, traditionally the blunt-edged weapon in the media agency's armoury, is becoming more rapier-like, and now it's time to rethink how it mixes with online video, says Neil Cunningham, head of digital at Cream UK. How close can Route get to programmatic buying? In an age dominated by performance marketing and programmatic buying, how is out-of-home's £19 million audience delivery system, Route, helping clients improve the efficiency of their investment? Mark Henson, head of business development at Primesight, explores.

Manage Bulletins Unsubscribe