| Digital publishing and the art of achieving audience loyalty | | Nina Gilbert | | 03 June 2014, 10:35AM |  Newspaper and magazine publishers have always been rather more than pure media companies. Look back a hundred years and you'll find a multiplicity of reader promotions and clubs designed to keep readers loyal.
| | | | Personalisation - the new solution for modern marketers | | Neil Capel | | 03 June 2014, 10:05AM |  Marketers have never had access to as many data points to help inform them of the interests and preferences of individual customers as they do today.
Recent research commissioned by Sailthru and carried out by Redshift Research to assess attitudes of UK adults to online shopping and brand loyalty, confirms that UK consumers increasingly both understand and expect a personal interaction with brands. Over half (54%) understand that personalisation means receiving tailored messages that reflect their previous purchases or interests, 47% believe it is messages focused on specific offers in which they have previously shown interest, 29% expect personalisation in the form of messages focused on previously browsed products or services.
| | | | What David Ogilvy taught us about writing | | Jesse Wynants | | 03 June 2014, 8:37AM |  With content marketing being one of the hottest areas in communications, you've probably read great articles about content distribution and social media strategies for your content.
We want to highlight another important aspect of content marketing, which is writing. We’ve been studying the art of writing for a while now and the best guidance on writing we’ve found in a memo David Ogilvy send to his employees. The memo itself was sent in 1982, but it has never been more relevant.
| | | | Sponsored: Oral-B has reinvented how we innovate, through a toothbrush | | Francois Petavy | | 02 June 2014, 1:00PM |  This content is brought to you from our partner eYeka
Procter & Gamble recently launched the first connected toothbrush and the way it was designed is truly innovative. The product demonstrates how collaboration between brands and consumers can drive shared value creation - enabling brands to develop the right products for the right audience, faster than their competitors.
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