Latest news | | | | | | Sony Ericsson, the telecoms giant, is reviewing its £125 million global media planning and buying account currently held by MEC. | | | | | | | Advertising spend was revised down again in the second quarter while confidence among senior marketers fell to a nine-quarter low, according to the latest IPA/BDO Bellwether Survey. | | | | | | | The advertising industry's model of regulation could be extended to newspapers following the phone hacking scandal, David Cameron revealed on Wednesday. | | | | | | | General Mills, one of the world's largest food companies, is looking to build a digital advertising roster in the UK. | | | | | | | The PRWeek and PRCA PR Census is out now and it's the first comprehensive overview of the size, shape and scope of the UK PR industry. | | | | | | | Second quarter ad revenues at Associated Newspapers have fallen 7%, which the company is to offset by increasing the cover price of the weekday Daily Mail from 50p to 55p. | | | | | | | Spotify, the music streaming service, is to launch in the US later today after finalising details with major record labels. | | | | | | | DLKW Lowe has appointed DDB London's creative directors Dave Henderson and Richard Denney as its executive creative directors. | | | | | | | British sports car and motorsport manufacturing Group Lotus has handed Bell Pottinger a wide-ranging brief to promote the revitalised brand and its latest vehicles. | | | | Intelligence | | | | | | Video-calling from Google and Facebook offers brands an exciting opportunity. | | | | | | | Just one in five consumers who follow or 'Like' brands through social platforms share the content they find, write Emily Hunt and Richard Bussy of ICM Research. | | | | | | | News of the World readers felt least strongly about the phone-hacking allegations made against the newspaper, raising questions about how 'toxic' the brand was in the eyes of its own 7.4 million readership. | | | | | | | A study into the attitudes of this consumer group has produced findings that may prove critical to brands, writes Gemma Charles. | | | | From the blogs | | | | | | | | | | | | | | | | Latest jobs | | Account Director | Recruiter Major Players | Salary £45000 - £55000 per annum | Location London | | | | | | | |
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