Thursday, 21 July 2011

Digital PM - M&C Saatchi, Man City, T-Mobile/O2, BR app chart, Bringing marketing, PR and digital together, the retail/brand power struggle

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Latest news
M&C Saatchi acquires stake in data start-up
M&C Saatchi acquires stake in data start-up
by Sara Kimberley
21 July 2011, 11:05AM
M&C Saatchi has acquired a 25 per cent stake in a start-up data consultancy launched by two former Ogilvy strategists.
Manchester City ups digital offensive
Manchester City ups digital offensive
by John Reynolds
21 July 2011, 12:11PM
Manchester City is ramping up its digital offensive ahead of the start of the Premiership football season with the launch of the team's debut music app.
T-Mobile and O2 top customer satisfaction ranking
T-Mobile and O2 top customer satisfaction ranking
by Maisie McCabe
21 July 2011, 12:30PM
T-Mobile and O2 have the highest customer satisfaction levels for mobile customer service, according to new research that ranks mobile and pay-TV operators' customer service satisfaction higher than landline and broadband operators.
O2 Priority Moments rides to top of BR app chart
O2 Priority Moments rides to top of BR app chart
by Daniel Farey-Jones
21 July 2011, 12:18PM
O2's Priority Moments app has stormed the BR app chart ahead of new entries including The Sun Dream Team and Channel 4 News.
Marketing, PR and digital: brands bring it all together
Marketing, PR and digital: brands bring it all together
by Noelle McElhatton
21 July 2011, 12:01AM
Noelle McElhatton and Gemma Charles report from the inaugural Brand Republic Forum, where marketing, PR and digital meet.
Think BR: Another shift in the balance of brand vs retailer power?
Think BR: Another shift in the balance of brand vs retailer power?
by Matt Butcher
21 July 2011, 03:00PM
Brands looking for a greater share of sales control should think about digital coupons, writes Matt Butcher, director, PIMS-SCA.
Adland

Now open for submissions: The UK's biggest advertising, media and digital agencies, mapped. 

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Also in the news
Jam hires Wayne Deakin as creative director
by Matt Williams, 21 July 2011, 11:15AM
Social data tools gain traction with brands
by Nicola Clark, 21 July 2011, 10:00AM
Google strikes deal to sell Harry Potter ebooks
by Sarah Shearman, 21 July 2011, 11:55AM
EBay revenues bolstered by PayPal
by Sarah Shearman, 21 July 2011, 09:50AM
Think BR

The latest comment from our columnists and leading industry figures

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From the blogs
Is social media revolutionising search?
Gareth Atkinson
20 June 2011, 12:06AM
Loewy acquisition will be a challenge for Writtle
Bob Willott
20 June 2011, 12:06AM
Cannes you kick it, yes you Cannes
Lindsey Clay
30 June 2011, 12:06AM
An app by tomorrow morning? Are you sure?
Adrian Gill (TDA)
29 June 2011, 12:06AM
Who will stem the post-earnout drift?
Bob Willott
28 June 2011, 12:06AM
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