Friday 29 July 2011

Marketing Daily - British Airways: building a brand; plus Air Asia, Tuborg, Starbucks and Nintendo

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Breaking news from Marketing
 
Breaking news from Marketing July 2011
 
Latest News
 
British Airways: building a brand, from the inside out
Suzy Bashford,
29 July 2011
 

What lies behind British Airways' decision to take steps to improve staff...
BA dogged by recent strike action
 
 
Air Asia boss in talks to buy QPR
John Reynolds,
29 July 2011
 

Air Asia owner Tony Fernandes is in talks with Queens Park Rangers...
QPR: subject of acqusition talks involving Air Asia boss Tony Fernandes
 
 
Tuborg teams up with LMFAO for interactive TV competition
Gemma Charles,
29 July 2011
 

Carlsberg UK is launching an interactive TV campaign for its Tuborg lager...
Tuborg: teams up with LMFAO
 
 
Starbucks performance helped by breakfast bacon buttie sales
John Reynolds,
29 July 2011
 

Starbucks claims to have scored its eighth consecutive quarter of UK same-store...
Starbucks: new breakfast range has boosted company's performance
 
 
Nintendo to slash prices of the 3DS by a third
John Reynolds,
29 July 2011
 

Nintendo is slashing the prices of the 3DS handheld console by a...
Nintendo 3DS: prices of the handheld consoles to be cut by a third
 
 
Sky lands Formula 1 in share deal with BBC
Sara Kimberley,
29 July 2011
 

The BBC is to share its live rights to Formula 1 with...
Formula 1: BBC share its live coverage rights with Sky Sports
 
 
Sony PlayStation sales slump after hacking
Daniel Farey-Jones,
29 July 2011
 

Sony PlayStation 3 sales have fallen by 600,000 to a two-year low...
Sony PlayStation 3: sales slump after hacking
 
 
 
Also in the News
 
UKTV signs major VoD deal with Sky
Maisie McCabe,
29 July 2011
 
 
 
Blogs
 
 
Olympics one-year-to-go milestone: why brands shouldn’t worry if they’ve missed the boat?
Noelle McElhatton
 

What does 2012 mean to you? For most people, not just the marketing community, it has already become shorthand...
 
 
Why pink is not the colour of breast cancer
CHRIS BARRACLOUGH
 

A new report from Rotterdam suggests that the colour pink triggers defensive mechanisms in women that will “lower women's perceived...
 
 
Why egg was never fresh
CHRIS BARRACLOUGH
 

I remember the launch. A very cool brand, with super cool ads that didn’t shout “boring bank” but promised consumer-led...
 
 
TripAdvisor Anxiety
Nicola Clark
 

I realise on this list of things to get stressed about (my worry check list as my mother likes...
 
 
Is social media revolutionising search?
Gareth Atkinson
 

With the exponential rise of Facebook and Twitter, and the introduction of Google+ to the social media arena, would...
 
 
 
 
 
 
Whitepapers
 
 
 
 
Jobs of the Week
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£80k + bens,
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£35000 - £40000 per annum + excellent bonus and car, Croydon
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£150K tax free + bonus and benefits, Dubai
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