| Latest news | |  | | | | | Ryanair is planning its first "green" marketing campaign to highlight its credentials as a "low-emissions" airline. | | |  | | | | | Lloyds TSB is the top-tier Olympic sponsor most associated with the London 2012 Games, while Olympic campaigns by BT, British Airways and BP are failing to resonate with customers, according to exclusive research carried out for Marketing by OnePoll. | | |  | | | | | Kraft Foods is reviewing the global account for its Trident chewing gum brand, putting an end to JWT's long-standing tenure of the business. | | |  | | | | | Waitrose is launching its first clothing offer later this year, in an attempt to boost its sales into the league of bigger rivals. | | |  | | | | | Daily Mail & General Trust's (DMGT) national newspaper brands have suffered a steep fall in advertising revenue, despite a surge of 50% in Mail Online and Metro.co.uk ad revenues. | | |  | | | | | Old Spice's new Italian hunk Fabio has filmed a viral ad challenging original lothario Isaiah Mustafa to a duel. | | |  | | | | | Asda is overhauling its digital strategy as part of plans to sell its goods via mobile phones for the first time. | | |  | | | | | Skoda has used its sponsorship of Channel 5 crime drama to promote its own mystery for viewers to solve and enhance its reputation as an astute brand. | | | | | Intelligence | |  | | | | | What keeps Michael Roth, the chief executive and president of IPG, awake at night? Jeremy King quizzes the IPG boss on the key trends in five big areas. | | |  | | | | | What keeps Maurice Lévy, the chairman and chief executive of Publicis Groupe, awake at night? Noelle McElhatton speaks to Lévy about the key trends in five big areas. | | |  | | | | | Social networking is no longer confined to keeping in touch with old friends and meeting new people while sat behind a computer at home. | | |  | | | | | Why have ambitious new independents dried up, Alasdair Reid asks. | | | | | From the blogs | | | | | | | | | | | | | | | /gre?t/ | | vinaychaudhri | | 25 June 2011, 12:06AM | | |  | | | | | Latest jobs | | | Account Director | | Recruiter Direct Recruitment | | Salary £50k + bens | | Location London | | | Digital Marketing Exec | | Recruiter Propel | | Salary £30000 - £35000 per annum + Excellent Benefits | | Location City of London | | | | |  | | |
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