Thursday 28 July 2011

Media AM - Ashley Highfield, MediaCom, ITV, Government advertorials row

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Media AM Bulletin
 
 
 
*   Latest News
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Ashley Highfield: to tackle Johnston Press problems
Microsoft's Ashley Highfield to lead Johnston Press
Sarah Shearman, 28 July 2011

Johnston Press has appointed Ashley Highfield, former vice-president of Microsoft UK¹s consumer...

  
Bose: retained MediaCom
MediaCom retains Bose account after review
Katherine Levy, 28 July 2011

Bose, the audio company, has retained MediaCom as the agency on its...

  
Coronation Street: Argos is running tailored ads
Argos to launch series of ads tailored to ITV programming
Maisie McCabe, 28 July 2011

The retailer Argos is to launch ads tailored to TV programmes, such...

  
Department of Health: affected by huge cuts to Govt’s ad budget
Government embroiled in advertorials row
Our Parliamentary correspondent, 28 July 2011

Ministers have been accused of running back-door party political advertising despite imposing...

  
*   Also in the News
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Piers Morgan drawn into hacking scandal as interviews emerge
Staff, 27 July 2011
News International disputes Olympic contract breach
Daniel Farey-Jones, 27 July 2011
ITV expects to outperform the ad market
Maisie McCabe, 27 July 2011
IPC Media partners with Amobee for mobile ads
Sarah Shearman, 27 July 2011
Sugar's Amscreen takes on Europe
Maisie McCabe, 27 July 2011
The Co-op appoints MediaCom North to digital business
John Reynolds, 27 July 2011
 
 
Blogs
Why James Murdoch should resign today
@gordonmacmillan

Christopher Bland in the FT has strong words for the board of BSkyB as it meets today. He says James...

Top Tips For Girls…
Robert Campbell

Yesterday we launched toptipsforgirls.com . The third of our 'branded communites.' Toptips is different from the other two -...

The man who tried to alert the world to the potential of hacking scandal in 1999
@gordonmacmillan

Interesting website from Steven Nott detailing an amazingly long battle to try and alert the media and authorities about what...

Olympics one-year-to go milestone: should brands care if they’ve missed the boat?
Noelle McElhatton

What does 2012 mean to you? For most people, not just the marketing community, it has already become shorthand...

Piers Morgan and the Illuminati
Jeremy Lee

There’s been something quite fun about watching the otherwise cocksure Piers Morgan squirm on Twitter as he does his...

Recording emerges of Piers Morgan appearing to admit use of hacked stories
@gordonmacmillan

UPDATE - More Piers Morgan quotes are now emerging giving growing evidence to the idea that he was aware of...

 
 
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