Friday, 8 July 2011

Campaign Daily Fix - Reaction to News of the World closure, Coca-Cola, Channel 5, Vanish

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Campaign Daily Fix
 
08 July 2011  
Latest News
News of the World: closes from Sunday
Today precedent suggests NOTW's demise not guaranteed to boost rivals
Daniel Farey-Jones, 08 July 2011

While the News of the World's red-top rivals may be rubbing their hands over its closure, the precedent of the last British national paper to be closed, also by Murdoch,...

 
Could a seven day Sun pick up the ad revenue from the NotW
Agencies mull £35m ad surplus following News of the World closure
Maisie McCabe, 08 July 2011

The closure of the News of the World has put about £35m worth of advertising up for grabs but press buyers are being guarded about where the budgets might be...

 
The News of the World: last issue will be published on Sunday
News of the World closure met with shock and disbelief
John Reynolds, 07 July 2011

The extraordinary closure of the News of the World has prompted reactions of sadness and disbelief from across the media, but many believe News International will emerge stronger.

 
Coca-Cola: ad promoting the London 2012 Olympic Torch Relay
Coca-Cola moves Olympics brief from SapientNitro to LBi
Sara Kimberley, 07 July 2011

Coca-Cola has moved its global and UK advertising brief for its sponsorship of the 2012 London Olympics from SapientNitro into LBi.

 
Channel 5: steps up product placement initiatives
Siemens bankrolls Channel 5 design show
Maisie McCabe, 07 July 2011

Siemens, the electronics manufacturer, has signed a deal to fund 'Superior Interiors', a new Channel 5 home improvement show presented by Kelly Hoppen, cementing the broadcaster's pledge to increase client...

 
Chesney Hawkes: former pop star features in latest Vanish TV ad
New Vanish ad uses 'one and only' Chesney Hawkes
Loulla-Mae Eleftheriou-Smith, 08 July 2011

Vanish, the stain-removal brand owned by Reckitt Benckiser (RB), is launching a new TV ad campaign tomorrow (9 July), featuring 1990s pop star Chesney Hawkes.

 
 
Also in the News
Google embarks on online and TV research initiative
Sarah Shearman, 08 July 2011
Manchester City to sign £120m stadium deal
John Reynolds, 08 July 2011
 
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Latest Work
Pepsi 'santa dancing' by TBWA\Chiat\Day
Pepsi 'santa dancing' by TBWA\Chiat\Day
07 July 2011

Pepsi waves to its main rival as Santa displays different preferences on vacation.

 
Stella Artois 'Stella Artois Cidre' by Mother
Stella Artois 'Stella Artois Cidre' by Mother
07 July 2011

Mother has created the first TV ad for the newly launched Stella Artois Cidre from AB InBev UK, by Mother.

 
Virgin Media 'TiVo' by DDB UK
Virgin Media 'TiVo' by DDB UK
07 July 2011

Marc Warren, star of TV's 'Hustle' and 'Mad Dogs', explains the features of Virgin Media TiVo in this series of ads.

 
More Work
 
Blogs
IT HAPPENS TO THE BEST OF US â€" CAREERS CROSSROADS â€" by Soraya Shaw
Pauline Naylor

Life's a funny old thing. It has ways of pulling you up short when you least expect it....

Never mind Ford, what about the Bradford Exchange?
Jeremy Lee

There’s little point adding to the shitstorm that has hit News of the World following allegations of appalling behaviour...

IT’S NOT PAINTING BY NUMBERS
Dave Trott

The other evening I was having a beer with a couple of very, very senior suits who'd probably prefer...

Is barter the new washroom media?
Jeremy Lee

In the good old days, the old boys who had appeared to reach the end of their mainstream media...

Don’t say cheese.
Lolly and Nat

The ‘Campaign pose’ is one of the things we love about Campaign. Everyone always looks so darn professional and...

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