Wednesday 13 July 2011

Media AM - Daily Mirror and Sunday People, ZenithOptimedia, Fabulous magazine, Peter Andre, JCDecaux

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Media AM Bulletin
 
 
 
*   Latest News
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The Sunday Mirror: seeks former News of the World readers
Mirror and People plan major push for NotW readers
John Reynolds, 13 July 2011

Trinity Mirror is plotting a marketing and distribution bonanza this weekend in...

  
Adspend: ZenithOptimedia cuts UK forecast
ZenithOptimedia cuts UK adspend growth forecast to 2.1%
Daniel Farey-Jones, 13 July 2011

ZenithOptimedia has reduced its UK adspend growth forecast for this year from...

  
Fabulous: magazine now to be included with the Saturday ediition of The Sun
News International switches Fabulous magazine from NotW to Saturday Sun
Mark Banham, 13 July 2011

News International has confirmed that the News of the World's fashion and...

  
Peter Andre: The Perfume Shop to sponsor his latest TV show
The Perfume Shop to sponsor ITV2 Peter Andre show
Maisie McCabe, 13 July 2011

The Perfume Shop has signed to be the official sponsor of ITV2's...

  
TransPerfect: first advertiser on Heathrow Express digital onboard panels
TransPerfect launches JCDecaux Airport spot ads
Maisie McCabe, 13 July 2011

TransPerfect, the language services company, has booked the first TV spot ad...

  
*   Also in the News
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BBC Worldwide reports record profit and revenue
Maisie McCabe, 12 July 2011
BBC Magazines profits rise 9.1% to £21.6m
Oliver Luft, 12 July 2011
Facebook rents classic Doctor Who episodes
Sarah Shearman, 12 July 2011
GMG launches new We7 strands and plans for online advertiser channels
Mark Banham, 12 July 2011
Hachette Filipacchi launches Elle iPhone app
Sarah Shearman, 12 July 2011
 
 
Blogs
Latest on the News International hacking scandal
@gordonmacmillan

10:30 – News Corp explored idea of selling UK newspapers – idea could be revisited The Wall Street...

Asia’s top brands are revealing
Chris J Reed

Campaign Asia have just launched the results of their annual survey into the top 1000 Asian brands with some surprising...

Let’s Pretend
Lolly and Nat

This is my (Lol)’s friend Charlotte. A few months ago she single-handedly staged this protest at the Tate...

The 4th Estate versus the 5th Estate
Sue Unerman

People are starting to call Twitter the 5th Estate. The "estates" are the forces of power in our nation....

Twitter: Voice of the people or mob rule?
CHRIS BARRACLOUGH

Many of us applaud the wave of revulsion that followed the initial NOTW hacking revelations. Campaigns and comments on...

Seven days that shook marketing
Noelle McElhatton

It began as a spark that quickly ignited a firestorm. Exactly one week ago, news emerged how the mobile...

 
 
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