Latest news | | | | | | Facebook is putting social CRM and the trust that consumers put in their friendship networks at the heart of it's strategy to promote itself to brands. | | | | | | | Fashion brand Guess, which has become one of the first fashion retail brands to sign up Google Wallet, is attempting to integrate e-commerce data with its social CRM intelligence. | | | | | | | Vodka brand Absolut is today launching a new cross-platform ad campaign building on its history of identifying itself through creative collaborations with young artists. | | | | | | | Sport and TV again prove a draw for iPhone users, with apps for the Open Championship and the ITV Player taking the top two positions on this week's BR branded app chart. | | | | | | | Just one in five consumers who follow or 'Like' brands through social platforms share the content they find, write Emily Hunt and Richard Bussy of ICM Research. | | | | | | | Can the two companies really avoid conflicts, or is this simply a short-term way of playing catch-up, asks Bob Willott. | | | | Think BR
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