Wednesday 13 July 2011

Digital PM - Facebook, Guess, Absolut, BR app chart, ~Understanding social curators, ADK/Dentsu digital tie up

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Digital PM
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Facebook urges brands to adopt social CRM
Facebook urges brands to adopt social CRM
by Nicola Clark
13 July 2011, 11:30AM
Facebook is putting social CRM and the trust that consumers put in their friendship networks at the heart of it's strategy to promote itself to brands.
Guess pushes for social and e-commerce combination
Guess pushes for social and e-commerce combination
by Nicola
13 July 2011, 11:46AM
Fashion brand Guess, which has become one of the first fashion retail brands to sign up Google Wallet, is attempting to integrate e-commerce data with its social CRM intelligence.
Absolut builds on artistic heritage with latest campaign
Absolut builds on artistic heritage with latest campaign
by Oliver Luft
13 July 2011, 12:00PM
Vodka brand Absolut is today launching a new cross-platform ad campaign building on its history of identifying itself through creative collaborations with young artists.
Golf and ITV Player head up BR app chart
Golf and ITV Player head up BR app chart
by Daniel Farey-Jones
13 July 2011, 03:55PM
Sport and TV again prove a draw for iPhone users, with apps for the Open Championship and the ITV Player taking the top two positions on this week's BR branded app chart.
Understanding social media curators
Understanding social media curators
by Emily Hunt and Richard Bussy
13 July 2011, 08:00AM
Just one in five consumers who follow or 'Like' brands through social platforms share the content they find, write Emily Hunt and Richard Bussy of ICM Research.
Think BR: How far can Dentsu and ADK collaborate on digital?
Think BR: How far can Dentsu and ADK collaborate on digital?
by Bob Willott
13 July 2011, 08:00AM
Can the two companies really avoid conflicts, or is this simply a short-term way of playing catch-up, asks Bob Willott.
Adland

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Also in the news
Apple 'headed for tablet monopoly', claims software chief
by Nicola Clark, 13 July 2011, 09:25AM
Virgin Media broadband claims rapped by watchdog
by Sarah Shearman, 13 July 2011, 08:30AM
Think BR

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From the blogs
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