Monday, 11 July 2011

Marketing Daily - Google readies Google+ service for brands; plus Levi's, Bulmers, Nando's, and Mary Portas

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Breaking news from Marketing
 
Breaking news from Marketing July 2011
 
Latest News
 
Google+ readies service for brands
Sarah Shearman,
11 July 2011
 

Google is readying the launch of a business version of its Google+...

Google: preparing business version of Google+
 
 
Levis to run first global campaign
Nicola Clark,
11 July 2011
 

Levi Strauss is to run the first global marketing campaign in its...

Levis: 'go forth' global campaign
 
 
Mary Portas registers Queen of Shops trademark
Loulla-Mae Eleftheriou-Smith,
11 July 2011
 

Mary Portas, the retail-marketing consultant, could be launching her own range of...

Mary Portas: registers Mary Queen of Shops as trademark
 
 
Bulmers signs up Plan B to launch cider variant
Loulla-Mae Eleftheriou-Smith,
11 July 2011
 

Bulmers, the cider brand, is launching a multimillion-pound marketing campaign featuring musician...

Bulmers: cider brand features Plan B in latest marketing campaign
 
 
Nando's launches 'what's your noise?' digital activity
Sarah Shearman,
11 July 2011
 

Nando's, the Portuguese chicken restaurant, is launching a digital campaign later this...

Nando's: rolls out 'what's your noise?' digital activity
 
 
Flintoff to be brand face of oversized clothes
John Reynolds,
11 July 2011
 

Andrew Flintoff, the former England cricketer, has signed up as a brand...

Freddie Flintoff: signs to clothes brand
 
 
 
Also in the News
 
Manchester City signs 10-year, £400m endorsement deal
John Reynolds,
11 July 2011
 
Air Wick launches £3m marketing campaign
Loulla-Mae Eleftheriou-Smith,
11 July 2011
 
Brand Event Awards entry deadline extended
Staff,
08 July 2011
 
 
 
Blogs
 
 
Is London at risk of a creative exodus?
Nicola Clark
 

Last week I went to Bread and Butter in Berlin - the fashion trade show which runs alongside Berlin...

 
 
So the working class bible is dead. But who, or what, actually killed The News of the World?
Noelle McElhatton
 

I was just asked by BBC radio for my reaction to the imminent closure of The News of the...

 
 
News of the World: Did our industry get it wrong again?
CHRIS BARRACLOUGH
 

“These allegations relate to something that happened a long time ago”….”I don’t think advertisers should act as judge and jury”……”the...

 
 
Do News of the World readers care who advertises in their paper?
Gemma Charles
 

While I've been as outraged as everyone else over the phone hacking allegations, – which seem to plumb new...

 
 
Brands’ boycott of News of the World: will it last?
Noelle McElhatton
 

Given the gravity of the NotW's phone hacking transgressions, advertisers' boycott of the paper is the PR equivalent...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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