Friday 22 July 2011

Marketing Daily - Ford of Britain appoints new marketing director as Mark Simpson lands Russian post; plus Coca-Cola, John Lewis, easyJet, and Microsoft

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Breaking news from Marketing
 
Breaking news from Marketing July 2011
 
Latest News
 
Ford of Britain marketer Mark Simpson lands Russian role
Alex Brownsell,
22 July 2011
 

Ford of Britain has promoted Anthony Ireson to the position of marketing...

Mark Simpson: takes sales role at Ford Russia
 
 
Coca-Cola promotes CSR boss Beatriz Perez to vice president
Loulla-Mae Eleftheriou-Smith,
22 July 2011
 

Coca-Cola has promoted Beatriz Perez, the company's chief sustainability officer, to the...

Beatriz Perez: chief sustainability officer is promoted to the position of vice president
 
 
The fusion of celebrity and technology may be more than just PR
Adam Woods,
22 July 2011
 

Intel's William James Adams doesn't appear to have a LinkedIn page, but...

Will.i.am: a director at tech brand Intel
 
 
Cinema bids to defy doomsayers with new partnerships and platforms
Nicola Clark,
22 July 2011
 

Doomsayers have predicted the demise of cinema for years, but trends such...

Harry Potter
 
 
Liverpool FC poaches Nike marketing man
John Reynolds,
22 July 2011
 

Liverpool Football Club has poached Graham Bartlett, Nike's UK and Ireland sports...

Liverpool FC: hires Graham Bartlett
 
 
John Lewis opts for smaller stores to reach more of UK
Loulla-Mae Eleftheriou-Smith,
22 July 2011
 

John Lewis is to introduce a smaller size of store than its...

John Lewis: mock-up of Exeter store
 
 
EasyJet readies London 2012 push
John Reynolds,
22 July 2011
 

Low-cost airline easyJet is upping its Olympic credentials next week when Sally...

EasyJet: takes on gateway to London 2012 task
 
 
 
Also in the News
 
JWT and Ebiquity sign up as headline partners for BrandMAX
Staff,
21 July 2011
 
Dave vs Dave trademark dispute drags on
Maisie McCabe,
22 July 2011
 
Travel agents must adapt for the online generation
Loulla-Mae Eleftheriou-Smith,
22 July 2011
 
More brands to sign up to Start sustainability initiative
Loulla-Mae Eleftheriou-Smith,
22 July 2011
 
Xbox sales boosted following Sony hacking
Daniel Farey-Jones,
22 July 2011
 
 
 
Blogs
 
 
Is social media revolutionising search?
Gareth Atkinson
 

With the exponential rise of Facebook and Twitter, and the introduction of Google+ to the social media arena, would...

 
 
Do we really need another Gio Compario or Aleksandr Orlov?
Alex Brownsell
 

Earlier this week, Marketing reported that La Mutuelle Du Mans Assurances (MMA), a French insurance business, is looking to...

 
 
Has M&S Lost its Marketing Mojo?
Nicola Clark
 

The great Sufi poet Rumi once advised his students to write down the three things they most wanted in...

 
 
The Apprentice: Does it teach you anything?
CHRIS BARRACLOUGH
 

The Apprentice is heading for its grand finale. It will be interesting to see what businesses the remaining 4 have...

 
 
Facebook Presents Big Data
Nicola Clark
 

I am in Monte Carlo today for the Social Media Marketing and Icommerce Summit. By rights I should be...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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