| Latest news | |  | | | | | O2 is rolling out a major extension to its Priority loyalty scheme which teams up with 30 brands, including WHSmith, French Connection and Harvey Nichols, to offer customers location-based "treats". | | |  | | | | | Electronic Arts, the video game publisher, has appointed TBWA\London to handle its pan-European customer relationship marketing, digital and data account. | | |  | | | | | Abbott Mead Vickers BBDO has launched an analytics arm, called AMV Analytics, as it looks to expand its use of data generated from campaigns to create new insights and increase effectiveness. | | |  | | | | | Gü is hunting for an agency to handle its direct marketing business, following its rebrand as Gü Puds. | | |  | | | | | Advertising spend was revised down again in the second quarter while confidence among senior marketers fell to a nine-quarter low, according to the latest IPA/BDO Bellwether Survey. | | |  | | | | | The Mail on Sunday is preparing to hit 1.5 million homes with a direct mail campaign in a bid to capitalise on the closure of the News of the World (NotW). | | |  | | | | | Facebook is putting social CRM and the trust that consumers put in their friendship networks at the heart of it's strategy to promote itself to brands. | | |  | | | | | Google is working on a multimillion-pound research initiative to better understand online and TV consumption habits in the UK. | | | | | | | Latest jobs | | | | | | Account Manager | | Recruiter Purple Consultancy | | Salary £26000 - £30000 per annum | | Location London | | |  | | |
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