Wednesday, 27 July 2011

Digital PM - Top Gear, GBK, Old Spice, broadband speeds, Confused.com

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Top Gear games park in BR app chart
Top Gear games park in BR app chart
by Daniel Farey-Jones
27 July 2011, 01:04PM
BBC Worldwide has landed two Top Gear free games in this week's BR app chart, occupying the number one spot with 'Top Gear: Stunt School'.
Gourmet Burger Kitchen appoints digital agency
Gourmet Burger Kitchen appoints digital agency
by Sarah Shearman
27 July 2011, 11:31AM
Gourmet Burger Kitchen (GBK) has appointed Nonsense to handle its digital marketing and social media, as the restaurant chain looks to move beyond its voucher-centric marketing strategy.
Old Spice shoots 40 online films for hunk duel
Old Spice shoots 40 online films for hunk duel
by Sara Kimberley
27 July 2011, 11:25AM
The Old Spice hunks Isaiah Mustafa and Fabio have filmed 40 online ads as part of their internet duel promotion.
Gap between advertised and actual broadband speeds widens
Gap between advertised and actual broadband speeds widens
by Maisie McCabe
27 July 2011, 09:07AM
The gap between advertised broadband speeds and actual broadband speeds has grown by 8% to 8.2Mbit/s in the past six months, while the investigation into the use of the phrases "up to" and "unlimited" rolls on.
Confused.com '18 million strong' claim banned
Confused.com '18 million strong' claim banned
by Daniel Farey-Jones
27 July 2011, 09:10AM
The advertising watchdog has skittled Confused.com's somewhat vague claim to be "18 million strong", telling the price comparison site to amend its ads after discovering the numbers did not stack up.
IPC Media partners with Amobee for mobile ads
IPC Media partners with Amobee for mobile ads
by Sarah Shearman
27 July 2011, 03:44PM
IPC Media, the magazine publisher, has appointed Amobee to manage its mobile advertising campaigns and sell its remnant inventory.
Court of Appeal upholds ruling that online news is protected by copyright
Court of Appeal upholds ruling that online news is protected by copyright
by Matt Cartmell
27 July 2011, 12:31PM
The Court of Appeal has this morning upheld the ruling of the High Court on the Newspaper Licensing Agency's newspaper website licensing scheme.
Amazon sales up 51% to nearly $10bn in Q2
Amazon sales up 51% to nearly $10bn in Q2
by Sarah Shearman
27 July 2011, 09:12AM
Amazon has achieved its biggest growth in a decade with net sales up 51% to $9.9bn (£6bn) for the second quarter of 2010, partly driven by sales of its Kindle reader device.
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Also in the news
Just-Eat hires O2 marketer to lead brand development
by Daniel Farey-Jones, 26 July 2011, 04:25PM
Twitter turns attention to consumer marketing
by Sarah Shearman, 26 July 2011, 11:10AM
Most young men get their news online, says survey
by Oliver Luft, 26 July 2011, 11:55AM
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