Tuesday, 26 July 2011

Marketing Daily - Ryanair signals brand U-turn; plus Waitrose, Lloyds TSB, Dixons and San Miguel

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Breaking news from Marketing
 
Breaking news from Marketing July 2011
 
Latest News
 
Ryanair signals brand U-turn with eco claims
Loulla-Mae Eleftheriou-Smith,
26 July 2011
 

Ryanair is planning its first "green" marketing campaign to highlight its credentials...
Michael O'Leary: Ryanair chief opts to promote the brand's eco credentials
 
 
Ryanair's Michael O'Leary on the environment, agencies and the recession: 10 outrageous quotes
Staff,
26 July 2011
 

The Ryanair chief executive is a brand in his own right: at...
Michael O'Leary: Ryanair boss u-turns environment policy
 
 
Waitrose plots fashion launch to match rival supermarkets
Rachel Barnes,
26 July 2011
 

Waitrose is launching its first clothing offer later this year, in an...
Waitrose: food, home and now clothing
 
 
Lloyds TSB is best-known 2012 partner
John Reynolds,
26 July 2011
 

Lloyds TSB is the top-tier Olympic sponsor most associated with the London...
London 2012: appoints Lloyds TSB as an official partner
 
 
Dixons and Harrods end differences with landmark deal
Loulla-Mae Eleftheriou-Smith,
26 July 2011
 

Dixons and Harrods have put their public spat behind them and signed...
Dixons: tongue-in-cheek campaign
 
 
San Miguel in premium shift
Gemma Charles,
26 July 2011
 

San Miguel, the Spanish lager brand, is switching its strategy to bolster...
San Miguel: lager brand switches strategy
 
 
 
Also in the News
 
Birmingham City embarks on novel shirt sponsorship
John Reynolds,
26 July 2011
 
 
 
Blogs
 
 
Why egg was never fresh
CHRIS BARRACLOUGH
 

I remember the launch. A very cool brand, with super cool ads that didn’t shout “boring bank” but promised consumer-led...
 
 
TripAdvisor Anxiety
Nicola Clark
 

I realise on this list of things to get stressed about (my worry check list as my mother likes...
 
 
Is social media revolutionising search?
Gareth Atkinson
 

With the exponential rise of Facebook and Twitter, and the introduction of Google+ to the social media arena, would...
 
 
Do we really need another Gio Compario or Aleksandr Orlov?
Alex Brownsell
 

Earlier this week, Marketing reported that La Mutuelle Du Mans Assurances (MMA), a French insurance business, is looking to...
 
 
Has M&S Lost its Marketing Mojo?
Nicola Clark
 

The great Sufi poet Rumi once advised his students to write down the three things they most wanted in...
 
 
 
 
 
 
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