Wednesday, 13 July 2011

Campaign Daily Fix - Vodafone, ZenithOptimedia forecast, Bmibaby, Absolut, Virgin Media

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Campaign Daily Fix
 
13 July 2011  
Latest News
Vodafone has shortlisted three agencies
Vodafone shortlists three agencies for £47m ad task
Matt Williams, 13 July 2011

Vodafone has shortlisted three WPP agencies to pitch for its £47 million UK advertising account.

 
Adspend: ZenithOptimedia cuts UK forecast
ZenithOptimedia cuts UK adspend growth forecast to 2.1%
Daniel Farey-Jones, 13 July 2011

ZenithOptimedia has reduced its UK adspend growth forecast for this year from 3.3% to 2.1%, but still expects global adspend to return to pre-recession levels.

 
Bmibaby: claims in digital ad were exaggerated says ASA
Bmibaby banned from using 40%-off ad
Loulla-Mae Eleftheriou-Smith, 13 July 2011

Low-cost airline bmibaby has been rapped by the advertising watchdog for falsely claiming to offer 40% off flights.

 
The Absolut Blank: campaign bottle by Zac Freeman
Absolut builds on artistic heritage with latest campaign
Oliver Luft, 13 July 2011

Vodka brand Absolut is today launching a new cross-platform ad campaign building on its history of identifying itself through creative collaborations with young artists.

 
Virgin Media: Speedy Gonzales TV spot is rapped by the ASA
Virgin Media broadband claims rapped by watchdog
Sarah Shearman, 13 July 2011

Virgin Media has been rapped by the Advertising Standards Authority for a series of ads featuring the Speedy Gonzales cartoon character, which claimed the internet service delivered faster broadband speeds...

 
 
Also in the News
Organic food ad banned by ASA
Loulla-Mae Eleftheriou-Smith, 13 July 2011
News International switches Fabulous magazine from NotW to Saturday Sun
Mark Banham, 13 July 2011
 
Watch My YouTube Ad of the Week

Watch the best viral video ads reviewed by Sue Unerman, Andy Nairn, James Hilton and Kristof Fahy, in My YouTube ad of the week.

Watch My YouTube Ad of the Week

 
Latest Work
Vodafone 'Jenson and Lewis, fashion photographers' by BBH
Vodafone 'Jenson and Lewis, fashion photographers' by BBH
12 July 2011

Vodafone challenges F1 drivers Jenson Button and Lewis Hamilton to style a fashion photo shoot in its latest campaign.

 
Volkswagen 'sleepwalker' by DDB Sydney
VW 'sleepwalker' by DDB Sydney
12 July 2011

VW encourages drivers to 'fall in luxury' with a new campaign by DDB Sydney.

 
Panasonic 'small camera, epic shots' by Brave
Panasonic 'small camera, epic shots' by Brave
12 July 2011

Panasonic has revealed campaign to promote its new Lumix G3 camera.

 
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Never mind Ford, what about the Bradford Exchange?
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There’s little point adding to the shitstorm that has hit News of the World following allegations of appalling behaviour...

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