Friday, 8 July 2011

Marketing Daily - All the latest on the News of the World closure; plus Audi, Santander, London 2012, and digital radio

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Breaking news from Marketing
 
Breaking news from Marketing July 2011
 
Latest News
 
News of the World to close, ending 168-year history
Staff,
07 July 2011
 

News International will close the News of the World after this weekend's...

The News of the World: last issue will be published on Sunday
 
 
News of the World closure met with shock and disbelief
John Reynolds,
07 July 2011
 

The extraordinary closure of the News of the World has prompted reactions...

The News of the World: last issue will be published on Sunday
 
 
Audi hires former LG marketer Dominic Chambers
Alex Brownsell,
08 July 2011
 

Audi has hired former Vodafone and LG marketer Dominic Chambers as its...

Dominic Chambers: new UK head of marketing at Audi
 
 
Santander moves call centres back to UK
Sarah Shearman,
08 July 2011
 

Santander is returning all of its call centres from India to the...

Santander: ads feature brand ambassadors Lewis Hamilton and Jenson Button
 
 
Manchester City to sign £120m stadium deal
John Reynolds,
08 July 2011
 

Manchester City is today (8 July) set to announce a £120m deal...

Manchester City: Eastlands ground to be renamed Etihad Stadium
 
 
London 2012: How to 'rent' an Olympic athlete
Nicola Clark,
08 July 2011
 

As excitement about the London 2012 Olympics builds, brands must decide whether...

Sarah Storey: Links of London brand ambassador
 
 
Brand Event Awards entry deadline extended
Staff,
08 July 2011
 

Event and sister publication Marketing have extended the deadline for entries to...

Brand Event Awards
 
 
 
Also in the News
 
Cannes Lions Festival 2011: The Brands at Cannes
Noelle McElhatton,
08 July 2011
 
Simon Clift's Cannes Lions Festival 2011 diary: 'Are clients ruining the party or giving Cannes a reason for existing?'
Simon Clift,
08 July 2011
 
Digital Radio: On pause for digital switch
Mark Sutherland,
08 July 2011
 
Federer still 'best brand ambassador' in tennis despite Wimbledon defeat
Alex Brownsell,
08 July 2011
 
 
 
Blogs
 
 
So the working class bible is dead. But who, or what, actually killed The News of the World?
Noelle McElhatton
 

I was just asked by BBC radio for my reaction to the imminent closure of The News of the...

 
 
News of the World: Did our industry get it wrong again?
CHRIS BARRACLOUGH
 

“These allegations relate to something that happened a long time ago”….”I don’t think advertisers should act as judge and jury”……”the...

 
 
Do News of the World readers care who advertises in their paper?
Gemma Charles
 

While I've been as outraged as everyone else over the phone hacking allegations, – which seem to plumb new...

 
 
Brands’ boycott of News of the World: will it last?
Noelle McElhatton
 

Given the gravity of the NotW's phone hacking transgressions, advertisers' boycott of the paper is the PR equivalent...

 
 
Dodgy automotive TV ads a sign of the European times
Alex Brownsell
 

You've got a wonder why the marketing industry, so adept at selling everything from toothpaste to toilet roll, seems...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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