Monday 25 July 2011

Campaign Daily Fix - The Sun, Wickes, MediaCom, TV Licensing, Rapier

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Latest News
The Sun kicks off football season with TV campaign
by Sara Kimberley,
25 July 2011, 01:04PM
The Sun kicks off football season with TV campaign
The Sun has launched a print and TV ad campaign today (25 July) to promote its coverage of the upcoming 2011/2012 football season.
Wickes promotes multi-channel offering in new ad
by Sara Kimberley,
25 July 2011, 09:38AM
Wickes promotes multi-channel offering in new ad
Home improvement retailer Wickes has launched an ad to position itself as a one-stop shop for doors.
MediaCom retains Universal as Comcast splits £900m account
by Daniel Farey-Jones,
22 July 2011, 04:24PM
MediaCom retains Universal as Comcast splits £900m account
MediaCom has retained Universal Home Entertainment and Universal Pictures' joint £26m UK media planning and buying account as part of a £900m global review that boosts GroupM's billings.
TV Licensing releases second comic ad
by Daniel Farey-Jones,
22 July 2011, 12:20PM
TV Licensing releases second comic ad
AMV BBDO has created a second spot for the BBC's 'Whatever's Easiest For You' campaign, which tells viewers how they could spread the cost of their TV licence.
Rapier hires Engine's client managing director
by Sara Kimberley,
22 July 2011, 11:50AM
Rapier hires Engine's client managing director
Rapier has poached Engine's client managing director Lauren Ince to head up its account handling department.
JWT and Ebiquity sign up as headline partners for BrandMAX
by Staff,
21 July 2011, 09:21AM
JWT and Ebiquity sign up as headline partners for BrandMAX
JWT and Ebiquity are the headline partners for BrandMAX, a two-day conference and networking event for senior marketers at Altitude 360 in London's Millbank Tower on September 21 and 22, Brand Republic Group is delighted to announce.
Latest Work
Puma "pump up" by Droga5 New York
22 July 2011, 03:35PM
Puma
Droga5 has released a follow-up to its 'after hours athlete" spot for Puma.
Toronto Tourism 'cheating wall' by Crispin Porter & Bogusky
21 July 2011, 10:25AM
Toronto Tourism 'cheating wall' by Crispin Porter & Bogusky
Torontonians and Montrealers are being encouraged to virtually visit each other's cities through a live interactive portal called the "cheating wall", in a project by Crispin Porter & Bogusky for Toronto Tourism.
Elton John Aids Foundation 'shout out' by Superglue
21 July 2011, 09:15AM
Elton John Aids Foundation 'shout out' by Superglue
Elton John and Plan B appear in videos, created by Superglue, airing at music festivals and live events to encourage donations to the Elton John Aids Foundation.
Also in the News
The power brokers: Maurice Lévy
by Noelle McElhatton, 25 July 2011, 08:30AM
Adidas crowns Olympic football The Albert
by John Reynolds, 25 July 2011, 10:25AM
Egg brand to be bought by Yorkshire Building Society
by Daniel Farey-Jones, 25 July 2011, 09:14AM
Condé Nast in ad deal with Flipboard
by Sarah Shearman, 25 July 2011, 09:25AM
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Steve Henry, 24 July 2011, 11:07PM
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