Marketing Daily - O2 unveils new Priority Moments scheme with £6m ad push; plus Kerry Foods, Nike, Yell, and Gaymers

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View in web browser View text-only version   Breaking news from Marketing July 2011   Latest News   O2 unveils Priority Moments scheme backed by £6m ad spend Gemma Charles and Noelle McElhatton, 14 July 2011   O2 is rolling out a major extension to its Priority loyalty scheme...     Google vs Facebook: video calling Sarah Shearman, 14 July 2011   Video-calling from Google and Facebook offers brands an exciting opportunity.     Kerry Foods CMO Phil Chapman on the need for marketers to be more brave Rachel Barnes, 14 July 2011   Phil Chapman, chief marketing officer at Kerry Foods, believes this is the...     Nike joins lifestyle battle with women's 'streetwear' collection Nicola Clark, 14 July 2011   Nike, the world's biggest sportswear manufacturer, is going to head-to-head with lifestyle...     Premier Foods appoints Kraft chief as new boss John Reynolds, 14 July 2011   Premier Foods, the troubled food company, has appointed the man who heads...     In an era of 'content creation', is the traditional agency model obsolete? The Marketing Society Forum Staff, 14 July 2011   Content was the big theme at Cannes this year, from Coca-Cola talking...     Negative reviews drive sales, claims marketing expert Nicola Clark, 14 July 2011   Negative authentic reviews by consumers are more effective at driving sales than...     Yell hires consumer and brand chiefs in transformation plan Sara Kimberley, 14 July 2011   Directories company Yell has created the new posts of chief consumer officer...       Also in the News   Brand Health Check: Gaymers Rachel Barnes, 14 July 2011   Amazon 'to launch Android tablet in October' Sarah Shearman, 14 July 2011   W Hotels launches twin music offensive Loulla-Mae Eleftheriou-Smith, 14 July 2011   SuperGroup to move into fragrances Loulla-Mae Eleftheriou-Smith, 14 July 2011       Blogs     Facebook Presents Big Data Nicola Clark   I am in Monte Carlo today for the Social Media Marketing and Icommerce Summit. By rights I should be...     Brand Jamie Oliver put Sainsbury’s in the shadows â€" so it’s the right time to try something new rachel barnes   When I began writing about retail in 2004, one of the stories I found myself chasing was whether Sainsbury's...     Twitter: Voice of the people or mob rule? CHRIS BARRACLOUGH   Many of us applaud the wave of revulsion that followed the initial NOTW hacking revelations. Campaigns and comments on...     Seven days that shook marketing Noelle McElhatton   It began as a spark that quickly ignited a firestorm. Exactly one week ago, news emerged how the mobile...     Why the News of the World spells the end for traditional media owners CHRIS BARRACLOUGH   “THANK YOU AND GOODBYE” screamed the front page of the final News of the World. There followed many, many pages...             Whitepapers     PPC Team Leader, GIM Recruitment £30-35k + Bonus & Benefits, Woking, Surrey Head of PAYG Trading & Acquisition, Three £Competitive + bonus + car allowance, Maidenhead Brand Manager - Foodservice, Jarlett de Grouchy £35000 - £40000 per annum + excellent bonus and car, Croydon Managing Director, Dubai, Dynamic New Alliances £150K tax free + bonus and benefits, Dubai Senior Marketing Manager -Events, Fabric £45k + £9k, Marketing Manager - Segment Planing, Badenoch & Clark £50000 - £58000 per annum + benefits, London Online Marketing Manager, International, Premier Consultants c.£40k plus benefits, M40 Corridor Digital Account Manager, Dot-Gap £35k, Central London Account Manager, Major Players £28000 - £35000 per annum, London Account Manager, Purple Consultancy £25000 - £30000 per annum, London     Manage my bulletins   Send to a friend   Unsubscribe from this bulletin  Home   News   About Us   Contact Us   Advertising   Site Map   RSS Feeds   Log in     Advertising   Marketing   Media   Sales Promotion   Market Research   Digital   Public Relations   Design   Events   Direct Marketing  © Haymarket 1957 - 2011 All rights reserved Subscribe to: Post Comments (Atom) Followers Blog Archive ►  2024 (1) ►  April (1) ►  2023 (20) ►  August (1) ►  April (19) ►  2022 (1) ►  January (1) ►  2021 (3) ►  December (1) ►  October (1) ►  May (1) ►  2020 (2) ►  December (1) ►  February (1) ►  2019 (1) ►  September (1) ►  2018 (4) ►  December (1) ►  June (2) ►  May (1) ►  2017 (1209) ►  October (76) ►  September (127) ►  August (124) ►  July (126) ►  June (131) ►  May (123) ►  April (113) ►  March (137) ►  February (122) ►  January (130) ►  2016 (1573) ►  December (97) ►  November (128) ►  October (124) ►  September (127) ►  August (128) ►  July (126) ►  June (132) ►  May (127) ►  April (150) ►  March (148) ►  February (146) ►  January (140) ►  2015 (1791) ►  December (128) ►  November (157) ►  October (161) ►  September (162) ►  August (141) ►  July (162) ►  June (152) ►  May (144) ►  April (137) ►  March (156) ►  February (145) ►  January (146) ►  2014 (1788) ►  December (109) ►  November (151) ►  October (167) ►  September (161) ►  August (154) ►  July (164) ►  June (154) ►  May (149) ►  April (139) ►  March (151) ►  February (141) ►  January (148) ►  2013 (1666) ►  December (99) ►  November (146) ►  October (158) ►  September (143) ►  August (139) ►  July (156) ►  June (134) ►  May (145) ►  April (141) ►  March (132) ►  February (133) ►  January (140) ►  2012 (1605) ►  December (89) ►  November (144) ►  October (147) ►  September (131) ►  August (143) ►  July (132) ►  June (128) ►  May (143) ►  April (122) ►  March (142) ►  February (143) ►  January (141) ▼  2011 (1811) ►  December (101) ►  November (169) ►  October (160) ►  September (158) ►  August (154) ▼  July (159) Digital PM - Old Spice, Vauxhall, Sony PlayStation... 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