Tuesday 19 July 2011

Campaign Daily Fix - O&M, Facebook, Visit Sweden, Weetabix, Cancer Research

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Campaign Daily Fix
 
19 July 2011  
Latest News
Jaime Prieto: appointed director of global brand management at Ogilvy & Mather
Y&R EMEA chief Jamie Prieto joins Ogilvy & Mather
Sara Kimberley, 19 July 2011

Jaime Prieto, Y&R EMEA chief executive, is leaving the agency to join Ogilvy & Mather as director of global brand management, as part of a restructure of Y&R's European operations.

 
Facebook: ad prices rise as brands increase spend on the social network
Facebook ad prices rise as brands ramp up campaigns
Sarah Shearman, 19 July 2011

Brand campaigns on Facebook have grown nearly 20-fold over the past 12 months, driving up cost-per-thousand impressions (CPM) by 45% and cost-per-click (CPC) by 74% in four key markets, according...

 
Visit Sweden: Glue Isobar create Facebook app
Glue Isobar creates Facebook apps for Visit Sweden
Ben Bold, 19 July 2011

Visit Sweden has launched two Facebook apps which offer competitions and create individual travel guides for tourists to the Scandinavian country.

 
Weetabix: 'big days' by BBH
Weetabix launches first ad by BBH
Sara Kimberley, 19 July 2011

Weetabix has launched a £7m ad campaign to position itself as the ideal cereal for facing the day ahead.

 
Cancer Research UK: 'couples' by AMV BBDO
Cancer Research UK pulls on heartstrings in latest ad
Sara Kimberley, 19 July 2011

Cancer Research UK has launched an emotive advertising campaign that asks supporters to pledge £2 a month.

 
 
Also in the News
Wolf Blass signs six-figure deal for Sky News sports bulletin
Ben Bold, 19 July 2011
Sun website hacked with fake story of Murdoch's death
Ben Bold, 19 July 2011
Loaded axes 'pint-sized' edition
Oliver Luft, 19 July 2011
 
Watch My YouTube Ad of the Week

Watch the best viral video ads reviewed by Sue Unerman, Andy Nairn, James Hilton and Kristof Fahy, in My YouTube ad of the week.

Watch My YouTube Ad of the Week

 
Latest Work
Remember A Charity 'one stuntman, one legacy' by DDB UK
Remember A Charity 'one stuntman, one legacy' by DDB UK
13 July 2011

The Remember A Charity consortium is seeking to raise awareness around leaving legacies to charity through a new campaign, by DDB UK, fronted by real-life stunt man Rocky Taylor.

 
Trebor 'sweet success' by Fallon
Trebor 'sweet success' by Fallon
13 July 2011

Kraft Foods has launched a new campaign to reposition Trebor as the 'taste of sweet success'.

 
More Work
 
Blogs
LIKING IT ISN’T THE JOB
Dave Trott

When Gerald Ratner took over his father's business, he had 18 shops selling jewellery. He worked night and day...

Let’s Pretend
Lolly and Nat

This is my (Lol)’s friend Charlotte. A few months ago she single-handedly staged this protest at the Tate...

NEGATIVE AND POSITIVE PLANNERS
Dave Trott

I was junior at BMP around the time planning was invented. It started as good idea. But, like anything...

Ethics drugs ands roll and roll
Steve Henry

“Every journalist who is not too stupid or too full of himself to notice what is going on knows...

IT HAPPENS TO THE BEST OF US â€" CAREERS CROSSROADS â€" by Soraya Shaw
Pauline Naylor

Life's a funny old thing. It has ways of pulling you up short when you least expect it....

More Blogs
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Branding Account Manager , Periscope Recruitment LLP £30000 - £36000 per annum, City of London
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